A Shrinking Source of Ethos and Pathos

Is it possible for a company to lose certain strengths in corporate social responsibility on their websites, even with the advancements in  ? The NBA may have just found a way to do that. Websites are a company’s database of all their public information. Over time websites have become more and more detailed due to advancements in technology such as computers, but the goals of websites have remained the same. A website’s main goal is to attract and inform the audience of what the specific website or company is offering. The NBA’s website is no different than the typical website. Many different links that will lead the audience to sub-sites can be found on the NBA’s homepage, and the welcoming feeling the homepage brings to the audience will only benefit that specific company. The question, however, is has the NBA’s website changed in the recent years, and how have the changes portrayed the NBA’s corporate social responsibility to the audience? This question can be answered if you take a close look at the implicit and explicit appeals of the website, including the former version and the current version. Expressing different forms of corporate social responsibility, NBA’s website has seem to change its focus from a general view of what the NBA and its players are doing outside the court to a
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The 2006 Version’s Pathos Appeal
The date I chosen to view the NBA’s website is July 19, 2006. On this version of NBA’s website, the audience will see an overlook of what players and the NBA itself is doing in various aspects. A way to understand this is to see how much more space and the NBA Cares organization has on the 2006 version of the website. NBA Cares is an organization where players in the NBA help give back to certain communities. T...

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...ncreased in size or length to bring in articles that deal with the NBA Cares organization or to look at what the NBA is doing around the world. The only thing that appears to be stronger on the current website is the social media aspect of it, and this could be argued because the social media websites that are present on the current version did not exist in 2006 or at least were not widely used. In all other ways the current version is lacking in strengths when compared to the 2006 version.
Conclusion
The view that the NBA switches its method of achieving corporate social responsibility is an accurate one. However, along with switching methods, the NBA also seems to lose some strength regarding its corporate social responsibility. The question why the NBA chooses to be lacking where it used to not be can only be seen as a change in what really matters to the company.