Through this celebration, we can see how recognized this brand is for the owners, or should I say fans. Indeed, this case also shows how the strategy and the marketing of Harley-Davidson are good; because Harley has fans and they will do all they can for their bikes and their brand. For its 100th year, Harley Planned for selling 290 000 bikes. And in 2002, the firm reported a gross profit of US$ 1.4 billion on US$ 4 billion sales. But, its history has never been so easy.
US News. N.p., 2007-2014. Web. 21 Jan. 2014. . "Honda.com: Official Site of American Honda Motor Co., Inc." Honda.com: Official Site of American Honda Motor Co., Inc. Honda, Inc., n.d.
These percentages are high and show an upward trend, this shows strong performance in this area for the past two years. Return on equity (ROE) measures profitability from the stockholders perspective. The ROE is a calculation of the return earned on the common stockholders' investment in the firm. Generally, the higher this return, the better off the stockholders are. Harley Davidson's return on equity was 24.92% for 2001, 24.74% for 2000.
Tenneco Inc. “is one of the world's leading designers, manufacturers and distributors of clean air and ride performance products and systems for the automotive, commercial truck and off-highway markets and the aftermarket” (“Profile”). They have superb product quality and innovation and are constantly trying to improve their product (“Profile”). Tenneco Inc. has won numerous awards for their dedication to making a clean product and working towards making the world a better place. One of these awards was a 2012 John Deere Supplier Innovation Award that they won for their creativity and impact in their products (“Tenneco Receives John Deere”). They also won the 2012 Ford World Excellence Award for their product’s superior quality, delivery, and performa... ... middle of paper ... ...eb.
Besides their main business of building and selling motorcycles, they have began to offer financing and insurance through Harley-Davidson Financial Services, and they also offer a full line of accessories and apparel to make the Harley experience complete. Harley-Davidson, the corporation, has many things to brag about. On top of their financial success over the years, they have built a solid reputation as a fair, honest, and caring company. In January 2002, Forbes magazine named Harley-Davidson its “Company of the Year for 2001and in February, Fortune magazine selected them as one of the nation’s “Most Admired Companies.” Every employee at the company can be proud of these achievements because the corporate culture stresses the importance of all employees. While maintaining a level of success in these areas, they have managed to increase their revenues for the last sixteen years straight.
During his tenure as a CEO, records of revenue and earnings increased. All this was through new development of products, upgrades in technological advances, strengthening a dealer network, and lastly a close to the customer marketing. Through all these initiatives, Harley Davidson continues to be one of the best American manufactured Motorcycle
In addition, there are nearly 1,500 dealerships worldwide. Harley’s commitment toward continuous improvement is exemplified in the supplemental financial statements, Appendix section. Harley’s strategic objective is to continue to provide, safe, high technology heavyweight bikes and keep customer satisfaction at high levels. This quality vision more than doubled Harley-Davidson’s market share and increased its brand loyalty. Harley-Davidson’s products include: motorcycles, parts & accessories along with financing services.
Its prestige and revolutionary approach is an example of how their marketing strategy has been very successful. The technology, safety, performance, and interior set its brand far away from other vehicles. Dating back to 1886 Mercedes Benz has a history of making history. Its motor trend has expanded from several different classes and the consumers love them all. These vehicles were designed to be very distinguished with high quality all across the