A SWOT Analysis: Role Of Women Entrepreneurs In India

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Anjali (2014) Role of Women Entrepreneurs in India: A SWOT Analysis Women entrepreneurs engaged in business due to push and pull factors which encourage women to have an independent occupation and stands on their own legs. A sense towards independent decision-making on their life and career is the motivational factor behind this urge. Under the influence of these factors the women entrepreneurs choose a profession as a challenge and as an urge to do something new. Such a situation is described as pull factors. While in push factors women engaged in business activities due to family compulsion and the responsibility is thrust upon them.

Fatimah et.al (2014) conducted study on Rural Women Entrepreneurs in Malaysia: What Drives Their Success …show more content…

Prita (2001) in her study conducted at Dharwad district reported that the wide range of activities undertaken by the SHG members were raising paddy nursery (25.92%), pickle making (25.53%), leaf storage + leaf plate making (23.66%), mushroom cultivation (17.56%), seed storage (15.27%), goat rearing (9.16%), buffalo rearing (7.63%), pottery and soap box making (6.11% each), book selling (4.58%), manufacture of lice killing medicine (3.82%), tailoring (2.29%), rabbit rearing (1.53%), bee keeping poultry rearing and vermicomposting (0.76% each) as income generating …show more content…

Almost all respondents expressed that they have started business team money, since money plays a pivotal role to lead a happy and comfortable life. Recognition and status are the two important non-monetary factors attracted them to enter into the business.

Sreenivasa and Niranjan (2012), Rural women entrepreneurship in India. Factors influencing women entrepreneurs. The following are the major factors influencing the women entrepreneur, Economic independence , Establishing their own creative idea ,Establishing their own identity , Achievement of excellence, Building confidence Developing risk-taking ability , Motivation , Equal status in society , Greater freedom and

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