A Rhetorical Analysis of the Film Hungry for Change

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As our unnamed heroine slumps through afternoon traffic, exhausted and crestfallen from another arduous day of swilling diet coke by the pallid light of a word processor, she turns on the car radio to find a pertinent message being broadcasted.
“…So many people want to know about diets because so many people are going to try them, but they don’t work … some weight will be lost temporarily.” Harvey Diamond, author, was speaking. “But let me ask you something – do you want to be healthy temporarily? No. But you want to lose weight temporarily. They’re – They have failures built right into them.”
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Hungry for Change is the recent documentary by the nutritional-consultants-turned-directors James Colquhoun and Laurentine ten Bosch. This duo, along with producer Enzo Tedeschi, are the minds behind Food Matters, another trouped film denouncing modern diets. Hungry for Change sets out to achieve more than prior films in this sub-genre of documentaries by offering a supposed ‘solution’ to the many issues that are brought up.
They do this by not just driving home the point made by the previous movie on making clear the terribleness of a processed food diet, but by inherently offering a proposition to the audience to move to more natural diet (e.g., paleolithic diets, raw vegan or vegetarian, ‘juicing’) and utilizing a holistic approach to dieting. There was also a fair warning against ‘fad dieting’ in the first half of the movie, as well as an overarching philosophy towards dieting for health as opposed to weight.
The film immediately sets the tone from the very beginning by presenting various interdisciplinary ‘experts’ who equally have part in narrating the film throughout. As the argument develops, however, the narrators seem to hav...

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...ll, the accuracy and fairness of the arguments presented within suffer from the financial interest of those professionals within the movie. The argument stilts itself on the ethos attributed to the perceived authority figures, attributing correlation as causation, in order to drive home a marketable lifestyle that focuses more on pathos-laden reasoning than on a logical foundation. Based on the potential demographic, it could very well be effective to achieving the goal of those involved with the film.
If this is at all indicative of any other films within this genre, than it highlights a troubling pattern within modern nutritional documentaries. The money spent on this films post production would be better used on doing actual research to back up the claims made. While the traditional Americans diet is definitely hungry for change, it is also starving for science.

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