A commercials main purpose has always been to expose products to possible consumers. Therefore, during the super bowl, companies try to advertise their products as thoroughly as possible because there will be millions of viewers. Usually the commercials that are remembered impact the viewers by using rhetorical appeals. This is exactly what GNC decided to do with their commercial it explains that self-improvement and change are essential. This commercial aired in the 2017 Super Bowl and throughout this video they target people in the age range of 15-40. During the video teenagers and adults are shown trying to find the courage to achieve their aspirations. Most of the goals in the video were based around fitness and their ability to succeed. The timing was ideal because fitness is currently a popular subject with society due to …show more content…
In one scenario that is shown, there is a teenage boy who doesn’t have an arm and he is attempting to play the drum and after many attempts he overcomes this impediment. By observing other’s lives it makes the viewer compare their lives and appreciate how many opportunities they have. During the entire video there is a narrator that is very inspirational, for example, he says, “Change is your destiny. Now go chase it.” at the end of the video. These words motivate the viewer to gather the courage to attain the change they want to see in themselves. The GNC commercial overall used rhetorical appeals effectively. They captivated the audience so they could get their message across: Courage is needed in order to change. They persuade the viewer into buying GNC products by emotionally impacting their targeted audience. This inspirational commercial was captivating and kept the viewer emotionally attached. Therefore, it is a video that will remind consumers of GNC and how it could aid them in taking the first steps in changing their
Popular brands and companies typically rely heavily on brand names to unfairly convince people to buy their specific product, even though another brand would likely work almost the same. In order to do this, those companies use many elements of ethos, but they also attempt to establish the superiority of their brand with logos and pathos. In the commercial, “Colgate Dentist DRTV,” the brand attempts to persuade consumers to buy Colgate Total toothpaste by presenting their name and relatable women, followed by attractive visuals, but ultimately the advertisement fails to provide enough logic to convince a well-informed audience that it truly matters which brand of toothpaste they buy, and that Colgate is better than any
According to Robert Scholes, author of On Reading a Video Text, commercials aired on television hold a dynamic power over human beings on a subconscious level. He believes that through the use of specific tools, commercials can hold the minds of an audience captive, and can control their abilities to think rationally. Visual fascination, one of the tools Scholes believes captures the minds of viewers, can take a simple video, and through the use of editing and special effects, turn it into a powerful scene which one simply cannot take his or her eyes from. Narrativity is yet another way Scholes feels commercials can take control of the thoughts of a person sitting in front of the television. Through the use of specific words, sounds, accompanying statements and or music, a television commercial can hold a viewer’s mind within its grasp, just long enough to confuse someone into buying a product for the wrong reason. The most significant power over the population held by television commercials is that of cultural reinforcement, as Scholes calls it. By offering a human relation throughout itself, a commercial can link with the masses as though it’s speaking to the individual viewer on an equal level. A commercial In his essay, Scholes analyzes a Budweiser commercial in an effort to prove his statements about the aforementioned tools.
I am analyzing a commercial put on by the Hawaii State Department of Health's statewide health promotion campaign. This commercial is titled Re-think your drink and shows why choosing water, 100% juice, and low fat/1% milk is a healthier choice in beverages. Drinking one can of soda or juice a day can make a person 10 pounds heavier a year! Rhetorical devices that I have found in this text are pathos and ethos. The purpose of this analysis is to determine whether this commercial is effective or persuasive. The re-think your drink commercial for the start living healthy campaign is both effective and persuasive. Its pathos affects my emotion because it compares the amount of sugar in soda to a cup of orange junk. The rhetorical devices in this text have made "re-thinking my drink" very effective. This commercial is important because people that drink soda or juice don't realize how much sugar and fat that one can contains. To see orange junk come out of a can besides drinkable liquid is not appetizing at all.
The expressions of the actors caused you to see the situation involving the tobacco to be very frustrating. The band just wanted to practice but their lead drummer kept stepping out to take a smoke. Phrases that showed how bad smoking was were said in the right spot to leave a lasting impression on viewers. Also depicting that the cigarette as a bully to the drummer. This expresses how smoking is a bully that keeps on coming back. Through the whole video the creator was just trying to express how smoking is bad but not be too forceful in the process. If the creator was too forceful then the audience may essentially rebel against the message to show that they will not be controlled by the video.
As the sports fanatics are watching the Super bowl game, millions of dollars are used in the commercials. Some of the super bowl commercials include big companies like Bud Light, M&Ms, and Doritos. These advertisers spend tons of money so that consumers will be able to buy their products during the game or after the game. One of the commercial stands out to the sports fanatics during the 2016 Super Bowl is the Hyundai Genesis with Kevin Hart. The authors persuades the audience by using the appeals and structures of the argument found in this commercial.
Advertisements are a way to get people to see their product or hear what they have to say about it or just what they have to say in general. This commercial was made by Budweiser. Budweiser is a company that makes and sells beer to adults. Their commercial shows that just because they sell alcohol does not mean they are okay with drunk driving. The commercial uses both pathos and ethos to show us what they want us to take away from it. They use this commercial that plays with our emotions to show us a piece of how we would feel if we lost someone, and its goal is to make us want to make sure no one that cares for us will ever feel that way. It was shown at a time that makes it most effective, during the super bowl while people are drinking
One of my favorite commercials to watch is the Chick-Fil-A commercials. Their commercials are very ironic but at the same time interesting and entertaining. The main purpose of their commercial is to persuade an audience to go and buy their product or maybe convince an audience to come back again and buy more of their product. They are able to influence their audience through the use of rhetorical elements. Rhetorical elements include: the rhetor, discourse, audience, and rhetorical triangle. Their commercials don’t necessarily target one particular audience, they incorporate different ideas into their commercial to target different audiences such as families, and football fans.
This is a compare and contrast rhetorical analysis paper focusing on a print billboard advertisement and television commercial. The billboard advertisement is centered on a smoking death count, sponsored by several heart research associations. In addition, the television Super Bowl commercial illustrates how irresistible Doritos are, set in an ultrasound room with a couple and their unborn child. The following paragraphs will go in depth to interpret the pathos, logos, and ethos of both the billboard and the television advertisements.
Like many mothers all over the world, the moms in this commercial are shown encouraging and supporting their children not only with their actions, but through the use of their words. For instance, when the mother and little girl are shown in a car accident together, the mother looks at her daughter and says, “You’re okay. You’re oka..” In another clip, when a mother and her son are on a rough, stormy plane ride, the mother says to her son, “Everything is alright”. Through logos, the audience is convinced that you can always count on moms for mental reassurance that no matter the outcome, everything will be okay. As the children in the commercial grow up to be extraordinary athletes, the mothers are still there for their children, regardless of their age. This is proven when a young adult athlete cries on the phone to his mother before he competes in the Olympic Games, proclaiming, “I can’t do this anymore”. Very lovingly, his mom responded to him, “Son, I know in my heart you can”. It is words like these that truly capture the audience seeing that most people have heard motivational phrases like these from their own mothers. Seconds before the commercial has finished playing, the note, “It takes someone strong to make someone strong. Thank you, Mom” is displayed. This is P&G’s final attempt at proving to the audience what their purpose for creating this commercial is. The logos shown throughout this commercial delivers detail and a sense of perception to the
Overall I thought this commercial had many strengths. I thought its biggest strength was the emotional appeal. The fact that they used a deaf professional football player’s life story really drew people in. I believe the moment when
This commercial has an upbeat feel to it while simultaneously advertising its product effectively. The commercial tries to cover a wide range of audiences. It tries on emotional levels to connect with multiple individual and does a very good job in portraying examples in their situation. This commercial definitely advertises its product effectively. It was timed well, and it used quality examples of rhetorical analysis throughout the entire
In this generation businesses use commercial to persuade different types of audiences to buy their product or to persuade them to help a certain caused. If you analyze commercial you can see how certain things play a major role in the success of a commercial. The ad I decide to analyze as an example is the commercial snickers used during the Super Bowl in 2010;”Betty White”-Snickers. This commercials starts off with guys playing a game of football with an elderly women know as Betty White. As Betty White tries to play football she is tackled to the ground. Her teammates refer to her as Mike when they come up to her to ask why she has been “playing like Betty White all day”. This helps inform the audience that Betty White is not actually playing but instead represent another teammate. As the guys keep arguing Mikes girlfriend calls her over and tells her to eat a snicker. Betty White takes the first bite and then suddenly a man appears in her place ready to finish the game. At the end of the commercial the statement "You're not you when you're hungry" is shown followed by the Snickers bar logo. What this commercial is trying to show is that hunger changes a person, and satisfying this hunger can change you back to your normal self. They use different types
sport celebrities in their ads to entice the viewer. Consumers are encouraged to embrace the characteristics of the sturdy, tough, and swift, athlete through the product. Airing their commercials on sport networks makes for an outstanding target market for a merchandiser.
Invoking feelings and bits of emotions like advertisement do, causes viewers to feel more connected to whatever is being advertised or presented. The use of feelings and emotions in a persuasive manor is referred to as using the pathos persuasive technique and is one of the most popular techniques used in our culture today. The feelings created from an ad like this could range from anger, to jealousy, sorrow, and even fear. This specific ad is oriented towards the specific emotions of determination and fearlessness that a quality competitor should have. Its displays the message to not ever give up and push on because the failures that even the greats of the sport have had motivated them to be better and become who they are today. The use of pathos helps Gatorade make it sound like anyone can succeed if they use their product by determining the viewers and providing that little bit of a push. This is meant to light that fire of emotion inside someone to do their best. Gatorade has been able to do the same thing with each of their commercials and that feeling you get when you watch commercials like that is due to the pathos persuasive
...try to awaken people’s sympathy through these frame of war, because music is a very powerful way, it can change people’s feeling and emotions. Through this music video, they will change their mind of life, because through this video, they know that many people are living in difficult conditions, then they will help people who live in difficult situation.