A Rhetorical Analysis Of A Budweiser Commercial

It all starts with the phrase “your friends are counting on you.” Opening on a cute yellow Labrador retriever as a puppy, being carried home by his new owner. Immediately the audience notices the adorable puppy eyes and wet nose and people began falling for it. We follow it through its journey and adventure of every new little puppy and his owner, or best friend we should say. From the commercial we see the owner and puppy start to establish an unbreakable bond. We watch the owner take the puppy to the park, to the beach, around the house, anywhere and everywhere slowly becoming mans best friend. Slowly, we see the puppy start to grow bigger and bigger until he has matured into an adult dog. The man and the dog are now inseparable and the connection between them is unbreakable. Then we see the man leave for a night without the dogs company, and instead the company of 3 human friends and a case of

This approach is much more subtle, yet the audience is still able to notice it. The ultimate message trying to be presented is don’t drink and drive, because your friends (your dog) is counting on you. Throughout this commercial it is emphasized that the man is better at making choices than the rest of the population. He leaves his house and friends to go on adventures alone, and in turn has to make the decision of drinking and driving or waiting until the morning. The emotional frames shown during this decision making process make the audience think as well as, getting the population to discuss and recognize drunk driving as well. The man subject is this commercial is pictured to drink Budweiser and in turn lead to making better decisions. This in a way makes people want to consider drinking Budweiser because it in someway would make them more intelligent like the man in the commercial, therefore leading to better decision making like not drinking and