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Introduction The customer who re-purchases the product which is manufacturer manufactured the specific product that is available in the market offer by different companies. That is called brand loyalty. It is called brand loyalty which customer purchase consistently specific brand from the different other brands available in the market. According to the Carman (1970) opinion the most important thing of product loyalty is retail loyalty. When customer have enough choice about different brand under one roof this will bound him to switch to other brands which are available in the market.
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What one person needs, another person doesn’t, but if a person needs a certain product they are going to buy it whatever the cost or how much it is advertised. It is unfair to say marketing is all to blame, the individual’s personality and buying habits contribute to buying products they don’t need, want and can’t afford. Which product is bought is all down to the purchaser. Some individuals can control what they buy whether they have the money or not, although others won’t think twice about buying the latest product on the market. People who buy products as soon as they come on the market are called innovators, and marketing doesn’t really affect these customers as their buying habits control the purchase.
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– Customer relationship management systems are key to providing all customers with exactly what they want when they want it. If a business is able to predict what a customer wants before they go looking for it elsewhere than they will most likely get the sale. Amazon is the leader at this, if you notice even when you are not looking for an items they are still showing items you are interested in. They are using their systems to target sales to your using your demographics and past