A New Way of Leadership

Satisfactory Essays
A New Way of Leadership
Cultural Identity- Steve Jobs
Steve Jobs, the co-founder and former CEO of Apple was constantly making sure that Apple incorporated was running at its full potential. Apple today is continuing to grow, even without Jobs, but are lacking in what made the company truly shine brighter than all of its competitors. Jobs found out, through many years of experience, that the way for a company to be successful was to loosen the reins a little bit, and by doing that you gained more power.
Jobs had a lot to do with the cultural identity of the company. To recognize the best employees, Apple created the Apple Fellows program, which awarded individuals who made incredible technical and or leadership contributions to the jobs that had to do with personal computing. Apple is known for many things, and one of those things is strictly enforcing accountability. No matter what is going on, each project has someone who is directly responsible for that project getting done and working. Apple has had a couple instances where they had to fire or make the employee’s resign for not adhering to the accountability rule. Jobs was a perfectionist when it came to Apple and so that meant he didn’t matter if projects took longer as long as they were perfect. Jobs made sure that he overlooked a lot of the projects that were going on at Apple because they happened to move along faster, smoother and were also better quality, then if he wasn’t overlooking them. Jobs had more of an open outlook when it came to making the iPhones and iPods than he did with the MacBook. Jobs figured that the more open you make something, the more power you later on, developed, and that’s exactly what happened.
A New Identity- Tim Cook
Although Jobs is no lon...

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...he company could be. Change is never easy, especially if it’s a larger group of people. One of the key things to do is to make sure that you don’t make a new team right away because the older members of the team were there when the company was doing good and bad and can give the new leader insight on what has been working and what hasn’t. Another key thing is to not jump into reorganizing right away, give your workers' time to understand how you work and what your management philosophy are before changing the ways of the company, dramatically.

Apple. (n.d.). Forbes. Retrieved April 12, 2014, from
Denning, S. (2011, July 23). How Do You Change An Organizational Culture?. Forbes. Retrieved April 12, 2014, from
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