Axe advertisements have gone so far to even promote the idea that there products help young males attract women. Axe body spray’s ad slogan “How Dirty Boys Get Clean”, truly has many people wondering what the meaning behind it is. Women in general are objectified and are at the expense of sexism in these ads. This theme was created by Bartle Bogle Hegarty, an advertisement marketer it entails: Use Axe body sprays and women will pursue you. It is clear that the average teenage male would be engulfed in this product.
Gone too far Has it gone too far? The desire to want to buy the clothes that one would want to take off another. The corruption of American popular culture in mass media advertisements has turned into sexually objectifying men but especially women, like the company American Apparel does this in their advertisements. Why is it the “norm” to teach young girls to be “men’s women”. Fashion Advertising is a huge industry for using a lot of creativity in their ad making.
Men genetically respond to sexually provoca... ... middle of paper ... ...such as David and Victoria Beckham, Christiano Ronaldo, and Meagan Fox. Meanwhile, Nissan displays sexy women in bikinis in their ads. In 2011 viewers were disappointed to see a Nissan commercial featuring a comparison of a model wearing a bikini and a Nissan Juke side-by-side. Many people did not find the ad amusing, claiming that it was rather sexist, instead of sexy. These companies’ logic is to demonstrate how their products can help meet consumers’ needs of love, desire, intimacy, and romance (Rogers).
Marlboro is currently one of biggest cigarette distributer in the world. Originally, Marlboro was targeted towards women with the slogan “Mild As May” Campaign until Philip Morris repositioned Marlboro at 1950, with the objective of attracting a wide target audience of American men to save their failing brand. The company began to advertise towards men because they wanted to increase customer while hoping to increase their profits. Therefore, in order to attract their targeted audience, Leo Burnett took the initiative to design the new brand image in which they use an American symbol, the cowboy. The Marlboro Man campaign was not successful merely because of the cigarettes that it advertised but instead, “Marlboro Man” represented the ways in which white males defined their status in American society.
Sexually Explicit Advertising is Detrimental to Society Just how far should advertisers go to sell a product? Individuals are reminded that a new age in advertising has emerged when Britney Spears and Victoria's Secret model Tricia Helfer grace the cover of Forbes, a traditionally mature financial magazine. However, as any good advertiser knows, sex sells; all people need to do is look at a newsstand or magazine rack. But while it sells, it also offends as the promiscuous use of sexual images in advertising rubs many consumers the wrong way. The current increase of sexually explicit advertising, while increasing sales, has many detrimental effects on society.
Despite this is a serious problem amounts adolescents today believing what they see is the way the opposite sex and the same sex sees and judges them, but this is clearly not true. A recent investigation conducted by Healthy place (2013) established that 69% of adolescent girls in one study said that magazine models influence their idea of the perfect body shape. Although these findings are significant, recent statistics by Knauss, Paxton, and Alsaker (2007) found that " One third of adolescent wished thei... ... middle of paper ... ...en magazine headlines "Getting him to notice you, The Ultimate Get-a-Guy Guide, Dude Snagging Do’s and Don’ts, Love Clues: Fifteen Ways to Make Him Want You Bad, Find True Love: Twenty-four Crucial Clues to Snag Your Crush"(Healthy Children, 2013). It is indeed magazines that presents the biggest challenge to teenagers wanting to move into adulthood. As adolescents are more exposed to these types of magazines and headlines, so does the expectation of adolescents about other adolescents.
Pop Culture Icons Have you ever looked at pop culture icons and wondered why certain celebrities appear in ads? Especially when the person has no apparent relationship with the product being sold in the ad. It seems like there is some mysterious force that attracts companies to recruit these stars to be in their ads. What most people do not realize is that these ads try to entice younger viewers into looking at them by displaying pop figures who are popular and controversial. These companies look to get any celebrity that is popular and notorious for controversy into their advertisements just so that young people will recognize it.
(St. Petersburg Times, 1990) Corporations are making big bucks and children are dying. Instead of spending a billion dollars to spit nonsense into young minds, the Partnership should be informing them about the dangers of all drugs, illegal and legal, worthless and profitable. And instead of convincing kids that everyone who smokes pot is a crazy murderer, they should differentiate between drugs and admit that heroin is not the same as marijuana. Without the children's trust, the entire message is worthless. Next time you see an Excedrin commercial, a Just Say No commercial, and then a Miller Lite commercial, realize that they are all the same.
Each day, adolescents are exposed to magazines with models who appear extremely emaciated along with men and women who have a perfect, muscular physique. These Calista Flockhart- and Arnold Schwarzenegger-like clones are not representatives of normal, everyday people, so they should not be considered images of beauty. However, many young adults look up to these fake role models and imitate their appearance. Due to the impact that celebrities have on individuals from the younger generations, people now find themselves bombarded by young Brittany Spears “wannabes” wearing tiny mini skirts and naval-bearing shirts. Seventeen magazine even has a ludicrous section on how to look like a favorite celebrity; it includes ideas as to what clothes to wear and what kind of makeup should be used.
In 2003, French Connection launched a new print and promotional advertisement campaign entitled “Scent to Bed”. This new and even more provocative advertising campaign would introduce the company’s main target, young adults, to two new fragrances, FCUK Him and FCUK Her. Using an offensive and eye-opening naming strategy, the company attracted many opponents who claimed the ads were encouraging young adolescents to have sex. These claims were partly legitimized when the company continued to run the same sexually suggestive advertisement in publications such as, Cosmopolitan, Seventeen, and Teen People, whose primary reader base consists of girls in their early and middle teenage years. Even though the company claimed that the target market for their new product were men and women consisting of the ages 18-25 years old, it became apparent that it was influencing much younger individuals.