INTRODUCTION TO MARKETING ASSIGNMENT
Overview
In South Africa, Mpumalanga is found in the northeast, on the boundary of Mozambique. It is known for its amazing beauty and natural wonders and still is to this day, one of South Africa’s top destinations, with places such as the Kruger Park, God’s Window that finds it having hundreds of visitors on a weekly basis. Nelspruit is the capital city that is found in the Crocodile Valley as a way to treasures of wealth that the city has, because of the natural scenery, visitors will be surprised. With the region’s healthy industry, families and professionals come and make Nelspruit their home.
Nelspruit is divided into seven different parts, each with their own attractions. Kruger National Park is the most popular one of them all, where the “big five” of African wildlife are kept – such as the lion, leopard, elephant, buffalo and rhino. In addition, there are various nature reserves, waterfalls, forests, hiking trails and historic buildings.
New and growing industrialisation strengthens the African national heritage and its natural resources. The town of Pilgrim’s Rest has been set as a national honour, the place of an original gold rush. The experience of cultural Shangaan life is offered, or can be experienced at the Shangana cultural village. As known around the world, the Sudwala Caves, which are also the oldest caves in the world, are found not far out of Nelspruit. For a brave walker, the nature reserve of Nelspruit, all with lovely scenery is the Green Heritage Hiking Trail and Nelspruit Historical Walking Trail. The Lowveld Botanical Gardens is the first with a non-natural rain forest and a variety of rare and lovely plant types. [www.property24.com/areas/Nelspruit/60/9]
Activit...
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...ts, businesses, services and ideas. Information is needed to change the attitude and behaviour of consumers – examples: Aids Awareness campaign.
Remind: advertising is not always about getting new consumers, but also about keeping them. By focusing on this is to remind consumers about the product and maintaining the brand loyalty of Road Lodge.
Persuade: potential customers must be persuaded and convinced to try and use new products and services. Convincing that the company’s product or service is better than their competitors.
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Sources of information
Interview with:
TK Khoza
Front Officer Coordinator
Road Lodge, Nelspruit
Date: May 15, 2014
City Lodge Hotels Limited Integrated Report 2012
CTH: Introduction to Marketing in Hospitality and Tourism, 2013
Websites: thempumalangahappenings2013_29 www.property24.com/areas/Nelspruit/60/9
Nature reserves are not just for wildlife but they are also places for people to experience the wildlife and give people the chance to study and learn about them or to enjoy them and the contact they provide with nature. The reserve is home to 600 different types of flowering plants as well ... ... middle of paper ... ... s three and assists five additional Tourist Information Centres (TIC'S), · Produces and distributes 80,000 copies of the South Devon Destination Guide, · Undertakes a national advertising campaign to promote the Guide, · Distributes the South Devon Destination Guide to TICs across the UK and to individual enquirers, · Funds and maintains the area's tourism website, · Has produced a district tourism strategy, hypothesis.
Conger, J. A. (1998). The necessary art of persuasion. Harvard Business Review,76 (3) , 85-95.
Kerbel, Matthew R. (1993). An Empirical Test of the Role of Persuasion in the Exercise of
Located just beyond the south entrance to the park is the visitors center and ranger station. Here you can find maps to trails, information about camping, fishing and boating, and information about the flora and fauna to be found within the park. This is a good place to start your visit, get oriented, and plan your day.
Similar to news in its widespread marketing, publicity is another method in which people’s minds are reprogrammed, this time by the merchandisers. Publicity attempts to ingrain concepts and transmit political and commercial messages into the consumer’s minds, in an endeavor to make them buy specific goods. They do this by constantly exposing the people to the products through their repeated displayal on various mediums. Billboards and posters can be found on most highways, and in nearly all cities around the world. Consequently they push ideas at the consumer any time he/she travels on foot, by car, or even uses the public transport systems.
This park is famous among National Park Service enthusiasts and photographers but is under-appreciated by just about everyone else. Not only is this the most diverse National Park, but it is simply one of the best. No other place has such disparate landscapes packed into such a small area.
Persuasion is an art that we meet in all spheres of life; academia, social, political, etc. It has positive and negative outcomes. When one communicates, it is of extreme importance that an awareness of the Principles of Persuasion is utmost in their preparation if they are to make a lasting impression. This paper will attempt to define and analyze the six principles and show them in application.
Persuasion is a commonly used communication technique that allows us to socially influence a certain topic positively or negatively. Its purpose is to help affirm or nullify an idea, belief or attitude. Sometimes the exact topic is very detectable in communication such as during debates but other times it displayed a little more subtly. Persuasion is more than just verbally speaking. Non-verbal communication such as body language, tone and pitch of the voice can also add to the affirmation of the topic. The setting and location also help encourage the acceptance of what is being persuaded.
Once the target market has been identified it is important to develop a marketing strategy. In today's fast paced, information overloaded society; conveying a message about a product seems to be more difficult than ever. The consumer is bombarded with advertising everywhere they look. Today advertising not only exists on television, radio, magazines, and newspapers, it can be found on billboards, park benches, in our mailboxes, on buses, taxis, at sporting events, and on clothing.
Persuasion is an important aspect of communication, certainly a significant business activity. Regardless of whether this comes in the form of a sender influencing a party or the receiver itself is being influenced. Typically, this could come in the form of a salesman or, even a manager communicating with key stakeholders, such as potential investors.
This is the first and most basic step in the purchase decision process. Marketers can effectively initiate consumers’ awareness of a need with the right advertising campaign. For instance, the concession advertising prior to the start of a feature movie is geared toward making movie goers aware that they” need” a drink and a snack. Information search is the process where consumers gather information on a pro... ... middle of paper ... ...
In this project, authors will focus on one of the main components of marketing, which is advertising. According to dictionary: “Advertising is the act or practice of calling public attention to one’s product, service, need, etc., especially
... right people by increasing the awareness about the product, its benefits and drawbacks. This is important for the success of a business.
He listed these five factors as follows: “(1) informing, (2) influencing, (3) reminding and increasing salience, (4) adding value, and (5) assisting other company efforts.” (p.246). To clarify that, the first most important aspect is informing people, which means company needs to enhance the awareness of the consumer about their products by mentioning its advantages and features. Advertising also affects the products in two ways. Firstly, by basic demand, which builds consumer desires for old products of the company and secondly, refers to a new brand of the company.
Located on the south-west coast of Africa surrounded by water and one of the oldest deserts in the world, lies a place most people do not recognize by name. its a place that is full of vibrent people with extreme pride in there culture and ways of life.