A Critique of M.Stack and D.Kelly's Popular Media, Education, and Resistance

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A Critique of M.Stack and D.Kelly's

Popular Media, Education, and Resistance

I found this article very interesting and relevant to me as a future educator. It brings to light the importance of media education and awareness, since it plays such a large role in our society. It states in the article that many young children watch about 14 hours a day of television in a week, that is a huge amount of exposure for such an impressionable age group.

The significant impact that the media has on us is probably why so many people in our class are doing presentations on topics related to the media. One group discussed reality television; I think that most of the shows that fit into this genre just may have the ability to lower the I.Q of a viewer, but that's just my opinion. If children are such large doses of media exposure it concerns me that this is what's being made available to them.

The authors go on to describe the large amounts of marketing that targets children. Their T.V shows are used as advertisements and schools display company logos in exchange for money and materials. I've always had an idea that children's T.V shows double as marketing tools. One step into my niece's bedroom tells me that Disney must make a fortune on merchandise and toys. My niece watches a cartoon, and then when she is in a store she is surrounded by products that have the images of her favorite cartoons on them. She has a Disney Princess bed set, purse, poster, dress, backpack... the list goes on.

According to the article, video games are another lucrative form of media with sales reaching 10 billion dollars in 2004. I talk to many students at my job as a sub-T.A. Many of the students that talk about these video games are quite often young boy...

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...ge of many of these vulnerabilities.

When I was in high school in the late 90's, chat rooms were gaining mainstream popularity. People could talk to each other people from different countries and pretend to be anyone they wanted. This raised concerns about young people being taken advantage of, agreeing to meet strangers and online bullying. I think virtual worlds take those concerns to another level. Avatars might seem appealing to youth because all of their insecurities could be erased by creating an avatar more to their liking.

Virtual worlds open up potential for crime and other ethical issues. I wished this article discussed some of the potential problems in more detail. With all the problems that could arise I hope that the people profiting from these worlds also take responsibility for the creation and enforcement of rules relevant to the virtual world.

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