A Critical Analysis of a Piece of Advertising

A Critical Analysis of a Piece of Advertising

The piece of advertising that I am studying came from a wholesale

booklet, the advert I feel is targeting people that are going to be

buying large quantities, for re-sale. The advert is trying to sell a

drink, they call a stimulation drink. These have become increasingly

popular in recent years, and the same people that make the

controversial Red Bull also make this drink, Red Devil. These drinks

are usually drunk by teenagers, they are also used by a lot of amateur

sports players as they give a sharp burst of energy.

The advert consists of just four colours, black, red, silver and a

small bit of white. The majority of the Advert is black and red, I

feel that these colours are defiantly colours that are associated with

the adjectives devilish or evil. Even though this to most people isn't

very attractive, there is a certain amount of excitement to it and

therefore is in a subconscious sort of way is appealing to the devil

inside everyone. Overall I feel that this part of the advert is more

appealing to men than women. I say this because I feel that men would

be more entice to notice, these devilish colours and try and associate

themselves with them where as women would prefer to associate

themselves with pinks and greens. I self consciously talking

stereotypically here, but still I think it is a valid feeling.

The companies making this drink as I said earlier are the same brand

that makes Red Bull. The name Red Bull has a certain amount of

punching power in it. I think that the combination of Red and Bull

make us think of the old lie, that 'The colour red infuriates bulls'.

This is a daunting thought to anyone except maybe the Devil. I would

be reasonable to connect the this fury to the devil, maybe suggesting

that Red Devil is a step up form Red Bull. I feel that the advert is

quite successful as this is the feeling I felt when I first saw the