David Filo was born in Wisconsin 1966 to Jerry, an architect, and Carol, an accountant, but he was raised in Moss Bluff, Louisiana. There they live in what is called an alternative community. They live semi-communally with six other families, sharing gardening duties and a kitchen. Filo attended Tulane University in New Orleans, Louisiana, receiving a bachelor’s degree in computer engineering. He continued his education at Stanford University in Palo Alto, California.
Jerry Yang was born Chih-Yuan Yang in Taiwan in 1968, and was raised by his mother, Lily, an English and drama teacher, after his father died when he was only two. He immigrated to the United States when he was ten years old with his mother, grandmother, and younger brother, Ken, settling in the Berryessa suburb of San Jose. Yang spoke Mandarin Chinese and hardly any English, but soon learned it and became a strait-A student. He was admitted to Stanford University, where he obtained his bachelor’s and master’s degree in electrical engineering in 1990. It was there that he met David Filo.
Filo and Yang were doctoral students in computer engineering. As one of their assignments they were working on the computer-aided design of computer chip circuitry. For this project they were set up in an “office” which was really a trailer that was filled with computers and equipment. “ I was terribly bored,” Filo stated, “And with our faculty advisor out of town we started to fool around on the World Wide Web.” They soon became very frustrated with the World Wide Web. It seriously lacked any type of organization. The only was to access a page was to know the URL, or the address to the website. At the time there were books being published with lists of different sites and their addresses, however, this proved to not be very useful as website addresses change quite frequently, so that the books were outdated before they even hit the press.
Filo and Yang came up with the idea to provide a kind of roadmap for online users. They designed some software that organized web pages into topics and that could be used immediately to “link”, or go to those pages. In early 1994, “Jerry’s Guide to the World Wide Web” was born, and the name was later revised to “Jerry and David’s Guide to the World Wide Web.” The two provided the service free to all Stanford users.
a.k.a. Web. The Web. The Web. 09 Oct. 2013.
Anderson, C. R. (1968). The Web. In Gerald R. Barterian and Denise Evans (Eds.), The Magic
"Internet History Sourcebooks." Internet History Sourcebooks. Fordham University, Aug. 2000. Web. 15 Feb. 2014. .
Buddhism prevailed as a religion indigenous to west India and comprises of varieties of traditions, beliefs and practices based on the teachings of Buddha. There are many reasons why Buddhism became so popular and entered into many civilizations. Buddhism began to be popular throughout Asia alongside India. Buddhism has blossomed in the contemporary world, especially in the West. It is an issue to wonder what Buddhism offers that other religions cannot and has become so significant worldwide. Buddhism has become an idea that is widespread and the teachings of Buddha have made a real difference in many civilizations like India, China, Japan, Vietnam, Korea and surprisingly Buddhism has come to make a significant difference in American culture.
The importance of economic indicators to the strategic planning process in any organization is the ability to benchmark economic conditions that contribute to improve profitability, business growth and market size. Leadership sets up the mission “to establish Starbucks as the most recognized and respected brand in the world.” In doing so, they have created a set of industry-leading, comprehensive coffee-buying guidelines addressing coffee quality, financial transparency, social and environmental responsibility. Starbucks strategy is also expanding market in globally to provide high quality coffee in convenient and visibility locations. They are continuing to innovate and extend the business with imaginative new ready-to-drink beverages and expanded packaged coffee offerings (Starbucks Corporation, 2007).
Starbucks is one of the most recognizable and successful coffee brands in the world. Starbucks believes in serving the best coffee possible. Starbucks’ international market that was expanded into China in 2002, still has only a tiny part of the Chinese beverage market (Harrison et al., 2005). The company President, Charles Shultz is ascertaining the possibility of establishing new coffee houses in China.
Lanier, Jaron. "The False Ideals of the Web." New York Times. 30 Jan. 2012. Web. 30 Jan. 2012.
Howard Shultz and the senior management at Starbucks have to decide how to react to the opportunities that are being made available because of their rapid growth. The decision for a strategic growth plan has to be made in the near future. This will prove to be key for Starbucks reaching their long-term goal of becoming the most recognized and respected brand of coffee in the world.
Shah, A. J., Hawk, T. F., & A, T. A. (2011). Starbucks' Global Quest in 2006: Is the Best Yet to Come. In A. A. Marcus, Management Strategy: Achieving Sustained Competitive Advantage (pp. c468-c495). New York: McGraw-Hill.
The rapid growth of Starbucks has become a testament to the success of the expansion strategy that was developed back in 1992 and 1993 when Starbucks developed a three year expansion strategy (Shah, Hawk, & Thompson, 2010). This strategy focused on areas that had the demographic targets that they wanted as well as the infrastructure to support and service their locations. For each region of expansion, a large city is selected to act as a central hub which was staffed with teams that would branch out expansion stores from that hub within the first two years (Shah, Hawk, & Thompson, 2010). This strategy of blanketing a metropolitan area with a “Starbucks everywhere” approach helps to streamline the logistics and management of supporting these stores as well as reducing lines in each of the stores and increasing traffic in all locations.
Starbucks has identified high value opportunity in China, India, Brazil and Japan. The large expansion opportunity of twelve billion in China alone is enough to drive Starbucks to expand globally. The organization has planned to double its footprint to 3000 stores in China by 2019 ("Starbucks Details Five-Year Plan to Accelerate Profitable Growth", 2014). Starbucks realizes that eventually there will be a diminishing return on their existing market within the US due to market maturity and there are only two ways to expand through diversification in their offerings and entering new markets. Given the international opportunity for growth and expansive tea market in Asia, the company will enjoy the benefits of the growth opportunity. Management’s decision to continue to grow globally is a driving force that has yielded
N.p., 19 Sept. 2012. Web. The Web. The Web. Salzman, James.
I have met many people so far in this life, but the person I enjoy remembering the most is my husband Jeff. He was born and raised in Tennessee. He is six feet tall, weighs two hundred sixty seven pounds,he has dark brown eyes, and such a nice smile. His hair is jet black with just a few silver and white strands throughout. He is a very big and strong character of a man. And yet he is the most gentle, kind and caring man that I have ever met. Jeff has a sexy southern drawl to his voice. The one person who has influenced my life greatly is my husband, the first reason being because of his positive attitude, his intelligence, and the way he expresses his love.
Boepple, Paul. "Internet." The New Book of Knowledge. 34th ed. 20 vols. Chicago: Grolier Inc., 2000.