A Comparison of Two Advertisements
Advertising is a way of publicizing a product that you want to sell.
There are many of different things to advertise, such as clothes,
shoes, cars, watches etc. Advertising promotes the latest goods that
are out in the shops. Advertising effects me everyday because every
time I see a advertisement it attracts me to the product and I think
about buying it or saving up to buy it.
In this assignment, I will be talking about two different car
advertisements; one car advertisement, the Fiat Stilo advert comes
from FHM magazine, a publication aimed at young men aged sixteen and
over. The other car, the Rover Streetwise advert comes from the Radio
Times which is aimed at people aged forty and over.
When I first saw the Fiat Stilo advert I didn’t like it much because I
found it offensive towards women. It had a picture of a woman holding
a bottle of fizz and next to the picture was a quote saying “your date
might want to take a doggy-glass of her favourite fizz home with her.
Wow her as you unveil the Stilo Abarth’s dynamic non-spring action cup
holders” this quote to me is implying women always make a mess, which
I find offensive. Secondly, it is an obvious marketing ploy directed
towards males, using a woman as an object of desire. It implies that
if the man buys the car, the woman will eventually come with it; in
other words, this sports car will get our dates, women, and sex. It is
obvious that I am not the target audience of this advert.
As for the second advert the ‘Rover streetwise’ advert, when I first
saw it I really liked it, because of the way the car looked but the
only thing that...
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... would be elite, high class, sexy and unique this
doesn’t really catch my attention because its not something I think
that’s most important about a car, I’ve done some of my own research
and I found out that the majority of people will look to see if a car
is strong, good quality and useful.
In conclusion I have learned that different marketing tools and images
are used accordingly for different populations. The Fiat advert didn’t
work on me, neither did it work on some young teenage boys which I
showed the advert to and got their opinions on the reason for this is
because there is no useful information about the car it only speaks
of sex, looks etc. However the Rover did catch my attention a little
bit, though I don’t like Rovers I would consider buying the car
because of how useful and strong it looks and sounds.
This observation assignment has been very interesting, in that it has made me more aware of advertisements. The two that I chose are Gentleman's Quarterly (GQ) and Vogue, both from September 2014. The ads that I chose are a representative cross-section of the typical ads you would find in these magazines.
Overall I think that the show was worth seeing, even though I let my parents pick the film--which I will never do again by the way-- I think that it was a good production. It was a little boring at first, which might have just been because I didn’t really want to see it in the first place, but the storyline was pretty good. I personally like humor, so I tend to pick shows that I know will have some humor, but I’m proud of myself for seeing something outside of my comfort zone.
This Ad has a great emotional appeal. First, the music played in the background is slow and electrifying with a flirtatious woman’s voice which sets the mood deepens the Second, the models are in their underwear looking beautiful, confident and elegant. It presents flawless models this applies to pathos because it makes the idea of, “If I want to look confident I need to get this product to look like these models”. To achieve this emotional need men and women buy the product to create some self confidence in women about themselves. Women want to feel like the models in the ad so this goes back to pathos because it creates an emotional idea that they will not be attractive to men if they are not as flawless as the women featured in the commercial. Models present an ideal appearance when women look at the commercial they imagine themselves as the model’s placing their face on the models body to fetishize their dream of looking like them. New luxury cars can be seen aside the models which is relating to making the viewers notice the body of the model as an object of equal perfection of that of an
have never heard of it before. After watching it I was glad to get a
From intense car chases, to nonstop action from start to finish, this film really took Singleton to another level as far as his directing pedigree. It was such a 180 from his previous works that this movie actually surprised me to the full effect. From the action in the movie, it reminded me of a Michael Bay film to be honest.
We see them in the subways, bus stops, magazines, and television, but what do they mean? How do they manage to catch our attention? Advertisements often find ways to sell their products by psychologically manipulating people. The advertising industry makes us envious of others and convinces us to be unhappy with what we have (Valko).
In all, the directing and acting both had its good points and its bad points. Unfortunately, the one well directed scene and the one convincing actor would not have been enough to satisfy my friend, and it was not enough to satisfy me.
I have to disagree with both of these reviews. I believe that the story was brilliantly written and the cinematography was beautiful. This movie touched me and had me in tears, which believe me is hard to do. I do agree with the New York Times and New Yorker that it was a little dragged out and that Kiera Knightly's acting was over rated. Other than that, I would defiantly recommend this movie.
Comparing Advertisements For this comparison, I have chosen to compare two car adverts. The first The advert I chose was from the car magazine "Autocar" and this is an. advert for a Chrysler PT Cruiser. The second advert I chose was from the "Sunday Times" and this is for a Fiat Ulysse.
The makers of this commercial intended the audience to be teenagers and young adults. The values used were sex appeal (of one of the...
In my own opinion I think this film is great. I think this because it
A Comparison of Two Advertisements Introduction Advertising and media are part of everybody’s everyday life, with or without them realizing. Each day we see adverts on the television showing us new lifestyles that look glamorous, we hear adverts on the radio, we see slogans emblazoned on people’s clothes, on the side of buses, on billboards, everywhere!! Big companies know that they need to make their product appeal to as many ‘niche markets’ as possible and they do this by ‘audience segmentation’. This is when companies make an advert so that it would appeal to one type of person, and then another advert for the same product but for a different type of person. Although it is hard to know exactly when there target audience will be watching, companies will spend lots of money researching.
I like the film very much. I think its one of the best films I’ve seen ever. The comedy in the film is just my humour, and the action was okay.