A Comparison of Two Advertisements I have looked at 2 advertisements, one is from 'Sugar' magazine and the other from 'Style' magazine. The advertisement from Sugar, is for 'L'Oreal Paris Colour Pulse Hair Dye'; the advertisement from Style is for 'Clinique Autumn 2004 close up on lips: modern metallics'. All advertisements are aimed at specific target audiences and as such require different ideas, linguistic devices and presentational features to attract them. The two advertisements I have chosen have different target audiences, reflected by the magazines that they come from, the language they use and the visuals. Both my chosen advertisements have strong visuals. In the L'Oreal Paris one, there is a medium close up shot where you can see the whole of the models face and part of her upper torso. The model is a teenager. As this advertisement is aimed at teenagers it works well and is aimed specifically at the target audience. In the Clinique advertisement there is just a close up shot of thew models lips. The model seems to be in her 20's, although it is hard to tell as only her lips are shown, This is effective the magazine itself is aimed at women in their 20's and 30's so the advertisement would be aimed at them too. In addition to the picture of the model, the L'Oreal Paris advertisement also has cartoons of teenage girls around the page, all with different coloured hair to show that there are several colours in the range. At the bottom of the page, under the copy, all the colours in the range are shown in a colour guide which includes the name. They have unusual names like 'cool blonde' and 'pepsi purple' which would ... ... middle of paper ... ...e system'. It also contains weasel words saying 'one gift per customer, while stocks last'. This implies that if you want the offer you have to be quick because the offer could run out or if you don't get your free gift it's because they have supposedly 'run out of stock'. This means that people might go and buy the product because you get a free gift with it. This is as though they are bribing you. In my opinion the advertisement which is most effective is the L'Oreal Paris one, because it is eye catching and cheerful. But then the Clinique one would sell because it has a free gift and special offer which usually makes products sell. However, the L'Oreal Paris advertisement is presented like it is to draw the eye to it and get the readers to buy the product for what it is, not because it has a free gift with it.
This observation assignment has been very interesting, in that it has made me more aware of advertisements. The two that I chose are Gentleman's Quarterly (GQ) and Vogue, both from September 2014. The ads that I chose are a representative cross-section of the typical ads you would find in these magazines.
This is the where there is use of some attraction to the consumers and in this case the use of an ...
indication that the 21-year-old model is starkers.’ Said Horowitz, Bruce. “I love going All-Natural,” she says in the spot in a
Analysis of an Advertisement We live in a fast-paced society that is ruled by mass media. Every day we are bombarded by images of, perfect bodies, beautiful hair, flawless skin, and ageless faces that flash at us like a slide show. These ideas and images are embedded in our minds throughout our lives. Advertisements select audiences openly and subliminally, and target them with their product. They allude to the fact that in order to be like the people in this advertisement, you must use their product.
We see them in the subways, bus stops, magazines, and television, but what do they mean? How do they manage to catch our attention? Advertisements often find ways to sell their products by psychologically manipulating people. The advertising industry makes us envious of others and convinces us to be unhappy with what we have (Valko).
Women over forty are constantly being either ignored or belittled in the media. There are countless women in their twenties and early thirties all over television and the movies. In magazines, the models tend to be much younger. Many are under twenty.
Comparing Advertisements For this comparison, I have chosen to compare two car adverts. The first The advert I chose was from the car magazine "Autocar" and this is an. advert for a Chrysler PT Cruiser. The second advert I chose was from the "Sunday Times" and this is for a Fiat Ulysse.
Lena Younger, known as Mama, is in her early sixties. “ She is one of those women of a certain grace and beauty who wear it so unobtrusively that it takes a while to notice.
i. Need recognition Usually when buyers buy a product based on the need. A need to try out new ideas for a low price such as the restaurant’s menu, a relaxing spa, hair treatment, or to purchase a fashion handbag.... ... middle of paper ... ...
An analysis of the signs and symbols used in Patek Philippe Geneve's "Begin your own tradition" advert.
men and the women are around 25-35 years old but one of the men looks
Television commercials are television programming produced by any organisation to provide message in the market about their product or services. It is one of the most popular methods to attract customer and provide them information about their products or services.
This paper will analyze an ATT commercial according to audience, purpose, context, ethics, and stance. The focus will emphasize the audience which the aid is trying to reach and how they do so.
front cover is in her late 20’s and is wearing a long dress giving the
A Comparison of Two Advertisements Introduction Advertising and media are part of everybody’s everyday life, with or without them realizing. Each day we see adverts on the television showing us new lifestyles that look glamorous, we hear adverts on the radio, we see slogans emblazoned on people’s clothes, on the side of buses, on billboards, everywhere!! Big companies know that they need to make their product appeal to as many ‘niche markets’ as possible and they do this by ‘audience segmentation’. This is when companies make an advert so that it would appeal to one type of person, and then another advert for the same product but for a different type of person. Although it is hard to know exactly when there target audience will be watching, companies will spend lots of money researching.