A Comparison of Newspapers

A Comparison of Newspapers There are two different types of newspapers-tabloid and broadsheet.

The Times is a broadsheet newspaper and has been for 219 years, but

now they are creating it into a tabloid paper which is A3 as well. It

was founded on the first of January 1785. When it was founded the

newspaper was called "The Daily Universal". The founder, Michael

Davitt changed the title in 1788 to The Times. The Times costs 45pence

in 2003 but when first published it was only a little (NOTE DOWN COST

OF PAPER). This costs more money than a tabloid. The circulation

figures are always high but in 1997 this was at 783,359. (NOTE FIGURES

ON THE TIMES IN 2003). The Times is a newspaper which is based on an

audience of a higher class because it contains much more sophisticated

vocabulary. It is far more intellectual and political newspaper, also

it focus's on financials and lets its readers know about what is

happening around the world.

The Daily Mail is a tabloid newspaper and was first published in 1896.

The Daily Mail costs 40 pence in 2003 but when first published it was

around the same price in what 40 pence was worth. This is less money

than a broadsheet. The Daily Mail's circulation figures are higher

than The Times because it has been focusing on women and containing

regular features. In 1997 the figures were at 2,189,902, which is a

phenomenal increase on The Times in 2003. It contains impact news

features an...

... middle of paper ...

...wn points of view because none of her colleagues agree

with her.

In conclusion to my essay I have found that the times is targeting an

audience of higher stature, the upper-class public by using more

sophisticated colours on their front pages and photos that get

straight to the point. The Daily Mail is targeting both the

upper-class and the middle-class public. The Daily Mail uses bright,

bold colours to attract the publics attention. They also use bold

headlines which suggest other things to what the story is actually

about. Between the two papers the Daily Mail is more effective at

attracting readers because the population of the middle-class people

is much greater than that of the upper-class people and they also use

more attractive pictures and headlines which attract the attention of

the public a lot better.