McDonald's and Fox's Diner
McDonald's and Fox's Diner are two of the restaurants in Lake City, Tennessee. But even though they both sell hamburgers in the same town, they don't have anything else in common. They cater to different types of customers, there is a noticeable difference in service speed, and every facet of doing business is handled differently. Even the atmosphere of these two places is in contrast.
These two restaurants do not compete for the same customers. McDonald's is located just off the interstate, so many of their patrons are not local residents. Another reason is that they are universally known. Fox's is further away from the interstate. Aside from the over-the-road truck drivers who know the area, most of the Diner's customers are local residents. As well as targeting different customers from Fox's Diner, McDonald's also places more emphasis on speed. McDonald's makes job specialization an integral part of their operation. They crank meals out on an assembly line. They use computers to take orders, automatic timers to assist in cooking, and radio headsets to communicate. Even the color scheme used by McDonald's promotes speed. Studies show that loud colors like red and yellow increase customer turnover. With the exception of handling money, tasks are shared by the staff at the diner and there isn't anything high-tech about the operation.
Fox's Diner is a world away from the bland, impersonal McDonald's just a few miles north. It sits on the right side of a two-lane highway leading into town. The Diner serves both as a truck stop and as the restaurant for a small motel next door. The parking lot looks vacant until about five in the morning because it is large enough to accommodate a dozen tractor trailers. Years of use have left potholes and a patchwork of asphalt that resembles a moth-eaten quilt.
The diner itself is a doublewide trailer set high on a five foot, cinderblock foundation. An aluminum awning extends outward about six feet along the front of the building. Underneath the awning, yellow fluorescent lights, which theoretically do not attract bugs, glow at night. They are mounted over a row of metal framed, screened-in windows.
As the news reported that Islamic State committed genocide against Christians and other minorities had suffered serious defeats from recent battles against the allied forces, the images of piles of dead bodies shown to the world in Rwanda about a couple decades ago emerge once again and triggers an interesting puzzle: why did the Rwandan Genocide happen in one of the smallest nations in the African Continent? The documentary film, Rwanda-Do Scars Ever Fade?, upon which this film analysis is based provides an answer to the puzzle.
Though the event occurred almost twenty-one years ago, the Rwandan genocide of 1994 has prompted much discussion about what truly caused the deaths of an estimated 800,000 civilians. Scott Straus, a political scientist and author of The Order of Genocide: Race, Power, and War in Rwanda, makes the claim that it is very difficult to precisely identify what began the genocide in Rwanda for a number of reasons, and also comments that many of the beliefs in regards to the causes and evolution of genocide in Rwanda are incomplete. In his book, Straus focuses on three main aspects: to look closely at the local dynamics of the genocide, to produce an assessment of explanations, and finally to develop a theory that would explain the genocide in Rwanda.
RNRA Team, “Supermarkets, Fresh Produce and New Commodity Chains: What Future for the Small Producer?” Hot Topics: February, 2004.
"Nike." Columbia Electronic Encyclopedia, 6th Edition 1. Academic Search Premier, EBSCOhost (accessed November 6, 2009).
Strauss, Scott. The Order of Genocide: Race, Power, and War in Rwanda. (Cornell University Press Ithaca and London). 2006.
Don is self employed and has one other person he takes with him to help him load and un-load. He, along with another 40 drivers are contracted by Dairlyland to take milk to the stores. It wasn?t always t...
In an increasingly competitive market with strong rivals such as Reebok, Adidas, Nike’s latest strategy is offering consumers the shoes they desire. This is done by providing customers with the option of designing their own shoes. At Nikeid.c...
Since the beginning of time, people have been drinking milk. Even today you will find a gallon of milk in almost every refrigerator in America. Milk is, and has always been, a staple of our diet. Because it contains essential proteins, carbohydrates, fats, minerals and vitamins, milk is considered one of nature's perfect foods. Unfortunately, throughout the last century milk has been subjected to many forms of modern processing practices, which deprive milk from many of its natural qualities and benefits. Therefore many essential vitamins and enzymes are lost. Processing milk has altered one of nature’s perfect foods and changed it into something nature did not intend. Because of the abundant health benefits in raw milk, this report will explain why it should be made legal for consumers to buy throughout the United States.
Percival, Valerie, and Thomas Homer-Dixon. "Getting Rwanda wrong. (genocide in Rwanda)." Saturday Night. v110. n7 (Sept 1995): p47(3). Opposing Viewpoints Resource Center. Gale. K12 Trial Site. 12 Apr. 2010 .
The practice of trading and bartering of commodities has been around since the beginning of time. The concept of commodity chains was developed by Terence Hopkins and Immanuel Wallerstein in an attempt to understand the spread of capitalism and economic change. (Bair & Werner, 2011) The emergence of capitalism has brought about an anthropogenic phenomenon know as globalization as a means to create profit and in doing so altered competitive dynamics (Gereffi 1999). Globalisation of economies has lead to the construction of chains of production, distribution and consumption transcending borders across the world. Gereffi (1994) identified these chains as Global Commodity Chains, using them as a method to analyze the global economy.
There are many fast food places to choose from in the southwest region of the country. Two of the most common fast food restaurants are In-N-Out Burger and Jack in the Box. I have personally been employed at both of these establishments. The difference between the two is quality, price, and working environment.
This project concentrates on the Nike Sports shoe; Nike is one of most significant shoe manufacturing company worldwide. Sportswear manufactured by Nike is known for quality and is most liked brand of athletes. (Daniel, 2011)
There are as many brands as there is ants in the world, but the two brands that pop out are adidas and nike. Those two brands have been going head to head for ages to see who is the better brand. It’s been tested, compared, and debated which brand is better. Whether it’s the quality of the materials or the cost of it, the debate is ongoing. Both brands have been fighting for the top ever since they were both created and I don’t blame them it’d be fantastic to be the best brand in the world. When Nike and adidas are contrasted, it becomes clear that the Adidas brand are better for the overall consumer and enhances sport performance than Nike.
The packaged milk category was originated in 1981 by (quaintly named) Milk Pak, which pioneered tetra pack milk in Pakistan. The supply chain involved collecting milk from rural areas across Punjab, processing the milk through UHT (Ultra-High Temperature Processing) treatment, and selling it to consumers in uniquely colored triangular and rectangular packs designed to prolong the milk’s quality. Milk Pak’s “Milk Packs” were very well-received and the brand soon became synonymous with quality milk. Its first real competition came in the form of Haleeb, which introduced distinctively blue tetra packs to the market in 1986.
Economies of scale are the advantages that accrue as organizations become bigger and expand their activities. The firm that I chose is McDonalds. It is one of the world’s largest fast food restaurant chains. McDonald’s economies of scale allow for bulk purchase of products, faster growth, specialized management, and franchise support. Additionally, profits received and significant cost savings are a big part of McDonald 's economies of scale.