Chipotle's food and service are far superior to the huge restaurant chain known as Taco Bell. Even though they are both considered fast food restaurants, Chipotle and Taco Bell serve their food in two completely different ways. When ordering at Taco Bell, you are forced to choose one of their items off their limited menu. If somebody does not like something on one of these items, it is a hassle to have the restaurant take the ingredient off. At Chipotle, however, the customer goes through a quick and simple process in which they are able to create their own meal and witness everything that goes into it.
McDonalds and Burger King are known for their burgers and fries. Nonetheless, MacDonald’s and Burger King are fast food restaurant that are similar, yet they are different in the cost of food, quality and the service of the food. Nonetheless, restaurant such as McDonalds and Burger King have to come out with something new from time to time to with acceptable prices to please their customers. McDonald’s prices might seem a little cheaper than Burger King’s; however, they generally tend to be around the same price, but there are few differences such as, McDonalds offer the dollar menu items such as ice cream and cookies which is convenient for just about anybody . On the other hand, Burger King has the value menu items such as drink, fries and burgers.
Ah, the drinks, something that most people need with their meals. The prices between soft drinks of Burger King and Mcdonald’s are actually different. At
2.0 Market Structure of the industry The fast food industry for example, McDonald, Domino Pizza, Dunkin, Starbuck, Wendy's, Papa John, Burger King, YUM and so on. All of this company is a monopolistic market. This is because these fast food companies fulfill the characteristic of monopolistic. The number of firms in monopolistic is less than perfect competitive market, but larges than the oligopoly market. The fast food industry is the franchiser, no all people able to open this franchise company in the market because need a larger money to buy the product brand name.
McDonald’s and Burger King is one of the growing fast food organizations in the United State, and around the world. The two fast food is well known for it’ success because of the taste in burgers, fries, and other beverages. These two companies came from nothing to something. They work hard to make sure people enjoy the food, have good customer’s services, enough employees, strong committed managers, investors, and a well-organized team for the production of the company. Both companies have just the right amount to fill you up.
Burger King is a fast food restaurant that is suitable for all ages, races, religion, culture etc. unless a consumers feels different about it. Burger King also suits most consumers’ pockets and taste preferences. They do have a range of food such as chicken and beef which satisfies most consumers. Burger King is situated close to their competitors such as MacDonald’s and other food restaurants.
They really do not rely distributors as large restaurants do. Threat of new substitutes: The restaurant industry is segmented into many parts: full service restaurants ($120 billion); quick- service restaurants ($110 billion); away-from-home managed institutions, examples: food services for schools and hospitals ($21 billion); and other food industries ($106 billion). (Marshall Jones, 1999). Rivalry among competi... ... middle of paper ... ...que product differentiation but find ways to reduce cost to stay ahead. There is not a perfect solution in the industry.
"Localized menu, delivered with precision quality at a price that works. One other trick they have used very effectively is an entry level ice cream which fuels the ability for consumers who might not ordinarily be able to afford to become a customer." The kind of customers McDonald 's attracts in India is very different from other countries. Adapting McDonald 's for the uniquely Indian market was a big expense when they started, for example: there was no lettuce supply chain in India and most people used cabbage on burgers- so they had to set it up from scratch and the infrastructure is also now becoming a local venture. They took apart the concept of the burger and piece by piece every component is now made locally as well as all the kitchen fabrication.
Once the McDonald’s brothers figured out that their restaurant could use some improvement, they, “closed the restaurant and redesigned its food-preparation area to work less like a restaurant and more like an automobile assembly line” (Wilson). The company also developed a system of preparation, “called the Speedee Service System” (Wilson). The system allowed them to hire many unskilled workers, each with a specific job in the food preparation process instead of hiring highly skilled short-order cooks. Today, this system still stands in nearly every fast food restaurant in the world. These restaurants thrive on the mass-production of food, so they will make any changes to allow for a higher production of food, even if that means compromising the overall quality and nutrition of the
The war food is still heating up between McDonald’s and its competitors like Burger King, Yum! Brands, Wendy’s and Starbucks restaurants where food and drinks are prepared to serve the people prefer any kind soft of dine-in. These restaurants range from simple eating place where food is aimed to normal people for an affordable price to expensive dining places serving special food and wine to higher classes depending on their needs or culture where they’re operate and working in. McDonald’s or any businesses development is going up along with some potential threats from both outside the organization including economic, political, legal, social, technological and environmental factors and both inside such as human, management, information system