A Case Study Of Tesla

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Recommended: Analyze the auto industry in the usa

Consulting: How will Tesla be able to compete against not just other electric cars, but other forms of transportation as well?
Car industry as a whole
Before we explore Tesla as a company, it is important to look at the automotive industry as a whole and examine the viability of electric vehicles as a concept. After we get some context on the overall market situation, the information about Tesla will make more sense and be relatable. There is a massive automotive industry in the United States which sold a record-breaking total of seventeen and a half million vehicles in twenty sixteen. This figure has been steadily increasing throughout the history of the automobile and is not showing any signs of slowing down anytime soon. Being one of the largest countries in terms of landmass and having large distances in between major urban centers means that the United States transportation market is heavily dependent on personal vehicles.
Another benefit of having a lot of space is that the road infrastructure is typically wider and more optimized for larger vehicles, this is good news for all car makers, both internal combustion and electric. This gives car makers a lot more options when designing cars because they are not limited by an inferior road network. Customers have the option of buying a tiny …show more content…

The main difference between the two types of vehicles, in terms of the customer experience, is the impression the make and the lifestyle they afford their owners. Gasoline cars give off that the owner is a “normal” person with practically the same needs and habits as everyone else. Electric vehicles are still new and fresh so anyone that drives electric would be considered an early adopter of the technology. People drive electric vehicles because it makes them seem technologically advanced and more forward

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