A Case Study Of Graingoat

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Marketing Orientation GrainGoat has not expended a substantial amount of time or money on marketing their product quite yet. There was no true past approach and they are in the beginning stages of starting to reach out to their target market. Currently that target market includes any farmer or custom harvester that could use their product. This may include custom harvesters, farmers, researchers, universities, etc. They have not narrowed down their target market. GrainGoat has created a website to create awareness of their product. Within the website they portray the basic idea behind the GrainGoat and give customers a chance to see this piece of equipment in action. The website highlights some key points pertaining to the GrainGoat and also has contact information for Martin Bremmer. It also provides information about tradeshows the company will be attending in the near future, as well as …show more content…

Funding sources in particular are a concern. As growth continues, future financing needs and the interest rate environment could be of concern as interest rates have been at all-time lows, and some indication shows an increase in the rates are forthcoming. GrainGoat has also relied heavily on grants from the State of NE and other various organizations who promote start-up businesses. These grants are very beneficial to start-ups and the erosion of these funds due to an economic downturn is a real threat. Grain prices also present a very interesting situation for the GrainGoat. GrainGoat feels it can capitalize on both ends of the spectrum with respect to fluctuating grain prices. When prices are high, consumers have more disposable income to spend on upgrades, such as the GrainGoat, to further increase profits in the future. On the other hand, when grain prices are low, consumers may look to products which can help them save money, which is what the GrainGoat is designed to do.

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