Big Data Case Study

1254 Words3 Pages

Vishnu Mohan
Team: CRYPTERS
HOMEWORK 8
How do the intersections of “big data” and the Internet and social networks mitigate or exacerbate Internet fraud risks?
Big Data is a revolution, which has taken shape in the recent past and is becoming a game changer in all the spheres of life. It provides solutions to global problems like improve health care quality, improve industrial efficiency, etc. The amount of data pouring into organizations is staggering. Information is collected from multiple channels including social media. Many of the online shopping websites gather information about the user preferences from their clicks and every other interaction and even change the price of products every fifteen seconds after comparing it with that of …show more content…

Despite the potential for big data’s positive impact on the lives of consumers, there is a real risk of lack of transparency and loss of consumer control. There are a myriad ways in which data is collected about people. And virtually all of the data broker activities including the placement of consumers into potentially sensitive categories, take place without consumers’ knowledge or control. Furthermore, consumers’ ability to access and correct the information that data brokers hold about them is limited, where it exists at all. As a result, there is a risk that if a consumer is denied the ability to complete a transaction based on inaccuracies in a data broker’s profile, the consumer will be harmed without knowing why and without being able to address the problem. There is a risk of unexpected and unwelcome use of data. For example, data generated by connected medical devices could be used to make credit, insurance, and employment decisions without consumers’ knowledge or consent, and without ensuring the accuracy of the data. Big data could also be used in ways that could exacerbate existing socio-economic disparities, by segmenting consumers with regard to the customer services they receive, the prices they are charged, and the types of products that are marketed to them. Big data raises concerns about data security. For instance, by compromising IoT devices, hackers could gain access to the same types of sensitive financial account information, passwords, and other information used to commit identity theft or fraud. Hackers might also exploit security vulnerabilities in devices such as smart cars or connected medical devices to create risks to physical safety in some cases. These potential risks are exacerbated by the fact that some companies entering the IoT market may not be as focused on security issues as those who have been manufacturing computer

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