3D to 4K Televisions and the Social Construct of Technology

1205 Words5 Pages
Introduction When the 3D television was first introduced, the public was captivated by the technology. When we as consumers look at the technology today, we view the 3D television as a failure. With the most recent technology the Ultra High-definition television making its way to the market, in this paper I will analyze the 3D television technology in utilizing the social constructs of technology and compare it with the new ultra high-definition television. The analysis paper will mainly be helpful to the companies developing the televisions and for the select consumers who are innovators (consumers who will adopt the technology first). This analysis paper is important so that companies do not make the same mistake of turning ultra high-definition television into a failing technology that consumers will not buy. For the innovators this will help them understand the pros and cons before making the decision of supporting or not supporting the technology. 3D technology has been known to be around since the 1830s when the stereoscope was invented by David Brewster (Velu, 2010). By the mid 1850s cameras could capture in 3D (Velu, 2010). 3D movies were around in the 1950s, but we didn't really start seeing the technology until about the 1970 to the 1980s. This was when 3D movies such as, “Jaws 3D and Friday the 13th (part III) were released.” (Velu, 2010). 3D viewing was primarily in movie theaters up until 2010 when 3D ready televisions were released, but nowadays we do not see 3D television being sold as much anymore due to low demands. Now our market is starting to focus on the 4K television. A television with a 4K display has the ability to display programs at a horizontal pixel density of 4000 pixel. Our current tele... ... middle of paper ... ...eid, A. (2013, March 26). 3D a proven failure, 4K unlikely to succeed – HBO | EOSHD.com. Retrieved April 4, 2014, from http://www.eoshd.com/content/9856/3d-a-proven- failure-4k-unlikely-to-succeed-hbo TAM, W., SPERANZA, F., & VÁZQUEZ, C. (2012). Problem-driven three-dimensional television research involving human visual perception studies. Japanese Psychological Research, 54(1), 89-104. https://login.proxy.libraries.rutgers.edu/login?url=http:// search.ebscohost.com/login.aspx?direct=true&db=aph&AN=72417008&site=ehost-live Rafter, M. V. (2013, July 30). 3-D TV faces uncertain future - - MSN Money. Retrieved April 12, 2014, from http://money.msn.com/personal-finance/3-d-tv-faces-uncertain-future Velu, K. (2010, August 26). An Overview of the History of 3D TV. Retrieved April 8, 2014, from http://www.brighthub.com/electronics/home-theater/articles/84377.aspx

    More about 3D to 4K Televisions and the Social Construct of Technology

      Open Document