To achieve this unit a learner must: 1 Be able to set up, manage and navigate a computer model environment 2 Be able to create 3D objects, modify and edit solids and surfaces using appropriate tools and commands 3 Be able to use lighting and rendering effectively to enhance computer models 4 Know how to analyse, evaluate and present computer models. Brief Outline The purpose of this brief is to develop your understanding of digital 3D modelling and animation from the last project by designing and creating an animated 3D logo for a computer games company. The company name will be entirely personal to you, in some way relating to your experience of computer gaming. Names may relate to the genre of games that you play, emotions encountered when playing games or your opinions regarding computer gaming. You will be expected to design, digitise, model, texture, animate and render your logo. This project should allow you the opportunity to develop the skills learnt from the last project, to work towards higher grading criteria. This is an opportunity to showcase what you have learnt during the course of the year. Task 1: Research. To collect a range of logo designs from games companies. Using the internet, collect examples of logos currently used my companies such as LucasArts, EA Games, Microsoft, Midway games, Bungie etc. If you are having trouble finding reference images because of network restrictions use examples from other commercial companies ie Nike, Apple, BMW. Produce at least 1 worksheet that demonstrate analysis of selected work. Comment on the quality of the following elements: Typography. How is type being used in the logo design, is it bold, italic, sans serif? Colour. What colours are being used, ... ... middle of paper ... ... • create 3D objects, modify and edit 3D solids and surfaces using appropriate tools and commands • use lighting and rendering effectively to enhance computer models • effectively analyse, evaluate and present computer models. • confidently and competently manage the modelling environment and independently produce complex, creative and accurate 3D computer models • demonstrate clear understanding of the advantages and limitations of the different 3D entities, tools and techniques employed in computer modelling • consistently and independently use self-defined lighting and materials to create realistic or creatively rendered computer models. • demonstrate extensive knowledge and understanding of all aspects of computer modelling, working independently to create high quality models and presenting them in a range of formats.
An effective logo is unique, intelligent, visually enticing, and saves its desired message. In its original form, a well-designed logo is a form of brand identity. Although the design process becomes complex or time-consuming, the end product should always be understandable, memorable, sustainable, versatile and appropriate. 4. Make an active design
Wagner, Richard. “Outlines of the Artwork of the Future,” in Multimedia from Wagner to Virtual Reality, eds. R. Packer and K. Jordan. W.W. Norton, 2001.
Visual elements exist in order to describe seeing pieces of art. Therefore Target’s visual elements include shape, line, and color. Circles are geometric shapes present in the design to create an area with identifiable boundaries. The two red shapes make a negative space between each other. This space thick and white and exists to separate the positive red shapes and create another ring. The classic logo consists of three homocentric circles who’s purpose is to create the illusion of rings that communicates a universal interpretation of a target. The circles utilize curved lines to create their shape, they also are there to draw our attention inward to the center of the circle. The company uses a red and white color palette. Red is a vibrant color and the powerful corporation chose the color is
each logo that was created by him has different visual appearance but delivers his design in the same style. Each logo was reproduced because of its lack of identity because of its previous logos. Companies like IBM, UPS, and Enron, would like to show their identity through the visual appearance of their logo that represents them. As technology grows, the medium changes in designers’ world. As the generation and trend changes people’s taste also change, we as designers should adapt to the trend and recreate, but at the same time recreating logos can also be a disadvantage as well.
In prior generations, clothing were designed by hand. Today, designers have computer-aided design. This software allows them to view designs of clothing on virtual models of a numerous shapes and sizes. In all it's the most efficient garment designing process. It saves companies both time and resources. 3-D printed apparel revolutionizes the experience of buying clothes for the average consumer.
logo- the icon is generally used to describe that you've reached your destination, using this, we are implying that this is where you should invest in. Picture- used to illustrate that you've got the world in your hands, you can foresee the bright future Carina can bring. Headline- what you envisioned, isn't what you think, its better. To show that Carina has gone through needed changes and development. This is the new Carina.
Visual Understanding of logo design. Universal Studio’s have had 11 developments of their logo in between 1914 and 2013. The first five of which are very rare to find. One of the first elements recognizable throughout the 11 developments is that they have continually kept the use of a globe within the centre of the logo. This represents the global relevance of the brand.... ...
The process starts with a concept or idea.(Mashable) The first stage of 3D printing is planning out this concept with either computer aided design or animation modeling software. There are tons of programs out there today with these capabilities. Google SketchUp for example is known for being easy to use.(3ders) Using some easy tools that can be learned quickly, edges and faces can come together to make very intricate models. It can even be used with Google Earth. All those models of the world in that software are made in what is basically the same process digitally. Blender is the free 3D creation program that exists for the needs of major operating systems.(3ders) It is a high end software containing features that are much more capable than Google SketchUp. Tinkercad is a newer way of creating designs for 3D printers and works slightly faster than the others.(3ders) Containing only three simple tools, it’s effectiveness for creating models is among the best..
Computer Generated Images, or CGI, is a form of Computer Graphics design, and animations, that make a image look 3D. These images are shown all throughout the media world, industry, and business, such as print media, tv, movies, pictures, commercials, etc. CGI’s have improved rapidly on software that helps our world improve on computer generated imaging. CGI software’s is used to make graphical design for purposes like movies in the theater. CGI companies and software’s, has made the technology age, and its computer has increase in speeds, and has allowed computer graphics programmers, and other companies, to make better quality films, games, and electronic digital photos on their CPU’s, or laptops. Because of the new advancement in software technology in CGI, and graphics designing, it has brought new internet religious cultures, its own new experiences, such as celebrities, and newer technological vocabulary. Technology advancement has increased so much that CGI’s has lead to the new beginning or era of virtual cinema photography.
Animations is one of the most developed fields in multimedia and design, used in many areas of industry, most especial in the film industry, advertising and promotion, education and also in the game industry where they creates a lot of game using 3D animation. 3D animation consists of varying properties of a 3 dimensional scene defined in numerical quantities. A 3D model can change properties such as position, rotation, shape and surface style. An animated 3D scene is defined by the change of these numerical properties through time. Apart from 3D objects, a scene contains a camera (point of view) and lights which can also be animated. In order to create an animation each of the 3D scene needs to be rendered to create a frame. However, people are not been alert on how it started and what bring it to history. In this chapter, it will show a short brief of 3D history, techniques used and it evolution from 2D to 3D and also the storyline definition.
Cartoons, feature-length films, cel work, stop-motion, all vastly different ways animation can be created, produced, and presented, yet an astounding amount of people are still under the belief that it is strictly for younger audiences. Animation, in essence, is drawing movement (Taylor 7). This can be achieved using methods such as individual drawn frames, computer-generated images, cut-out animation, and many more. Although the process is meticulous and tiring, the end result is usually gratifying and worth the hard work. Animation can also fit any genre and can appeal to any age group, something many people tend to overlook. This assumption that generally all animated works are vapid and childish harshly compromises the animation industry and those who participate in it. Animation should be considered a credible form of media and, essentially, be recognized as an art.
Computer Graphics is the bond between humans and computers. Computer graphics is a large field that branches into almost all fields of computer science; however its roots are young. Computer graphics has massively grown over the past 40 years and is now our primary means of communication with computer applications. Do to technological limitations in the 1950s, computer graphics began as a small, specialized field. The Whirlwind project at the Massachusetts Institute of Technology is marked as the origin of computer graphics (Machover 14).
The demand for the manual animation technique known as “in-betweening,” where an artist draws hundreds of images to produce the idea of motion, takes countless hours and requires the dedication of an artist’s full time. With the aid of computers, images are generated at face paces and movement can be altered with the click of a mouse. Thus, those hired to do such jobs have the opportunity to better the product with far less time and frustration.
More complex transformations of object properties such as size, shape, or color light effects, and rendering calculations required by the computer instead of a simple procedure to duplicate or re-draw pictures.
3d Animations have amazed me ever since the first toy story came out. I wanted to know how it was made that I got the book Toy Story: The Art and Making of the Animated Film. Reading the book only made me fall more in love with computer graphics and made me thirstier to learn more about this field. I watched every Pixar, double negative and DreamWorks movie, paying close attention to lightning, shadows and all rendering details, wanting to know how they were modelled, lightened, illuminated and rendered behind the scenes. Even though I don’t play video games, I always watched my brothers play games such as call of duty, and Crysis to see the real time rendering. From the first lecture of computer graphics undergrad course, I immediately knew that I wanted a master’s degree in this field to explore this awesome world of computer graphics. Attending more lectures, my fascination for computer imagery grew which made me more certain that I needed this degree to deepen my knowledge. I wish to extend my expertise, broaden my scope, gain more skills, and get exposed to state-of-the-art graphics technologies. I am especially interested in realistic computer generated images, high dynamic range imaging, and global illumination.