One of Alexander McQueen's first ad campaigns was shot by superstar fashion photographer, Steven Klein, and starred Russian model, Tatiana Urina. Dark and mysterious, the fall 2002 ads were a perfect representation of the young label.
The picture denotes a red-haired woman in the foreground, sitting on the small sofa. The woman is wearing black clothes and sitting in a free and a little bit male-like pose. She is looking at the viewer. There is also a big aquarium in the middle ground with the corpse of a man in the water. The man is bald and naked, his face is looking down. The man is really pale, it looks like he lost all his blood or the blood is not moving in his veins. The man is definitely dead because he is not moving at all. Near the aquarium there is a small brown deer with white belly, which is looking on the figure in the water. On the background we can see a head of a woman. It seems to be a reflection of the woman on the foreground but there is no mirror in the picture. The second woman is looking at the wall in front of her, we can only see the back of her head and her bright red hair. All her body is covered with a big black spherical thing. The walls and the ground are dark and grey, they look old, scary and wet, there are a lot of crackles.
There are a lot of different symbols in this picture that can be interpreted in different ways, according to viewer's cultural capital. First of all, the woman in the fore ground and her bright hair. Historically there are a lot of different myths and stereotypes about red hair and red-haired women. For example, in the Middle Ages it was believed that red-haired women are witches. “Also in some countries there was a strange stereotype that red-haired have no soul” (Mari,2009)...
... middle of paper ...
... serious, or they may think of themselves as being sophisticated or very dignified. (Scott-Kemmis, 2013: p.9 ). The key idea is that women are enigmatic, they keep their secrets and it is not that easy to unravel their mystery, because their inner world is complicated and complex.
Finally, we can see a lot of unexpected items in this photograph, such as a deer, woman in the spherical clothes in the background, moss in an urban environment of the room, etc. This represents the uniqueness of the brand and the clothes it produces. It is obvious that McQueen's clothes are extremely expensive and only a small number of people can afford themselves to buy them. Through this campaign the brand want to say that their clothes are special and not for everybody, but those, who will wear them, will be different from the others and have it's own unique personal identity.
The creators of this Ked’s ad uses Pathos by having the little girl in her wonder woman costume making it humorous. As a matter of fact in the ad I see a connection with Taylor and her life experiences. At the age of fifteen Taylor moved to Nashville, Tennessee which is why maybe the ones who produced this ad did this on purpose. To explain the images in the collage that says “Meet …”can be referred to during the time this ad was created there was a competition going on whoever submitted the best and most inspiring video why they should meet Taylor would actually meet her. Lastly, it also highly employs the technique Ethos. It features a very highly famous celebrity who is Taylor Swift. Swift is a singer, actress, recorder producer, and also a stylist who is an idol for many teenage girls. For one thing, the producer used a celebrity like Taylor Swift so teenage girls who is their main focus attract them so they can buy more of their products. Personal beliefs can also tie into the advertisement because it seems like if you have a pair of Keds you will be happy. This can be said, because all of the girls who are in the ad have a smile on their face. Not to mention, in the text it also states “Be brave and you’ll have the time of your life” which is also attempting to persuade the audience if you buy Keds you will have the time of your life referring back to
This imagery describes an aging woman who is trying unsuccessfully to hang on to her youth. The image created is of a woman’s hair with a mixture of different colors. She is beautifully dressed and has deformed fingers from arthritis. The image created brings a certain sadness to it. The imagery of this scene also assists in setting a gloomier mood.
The first symbol was a tall, bronze ladder that was narrow and stretched all the way to Heaven. The ladder represents the path that everyone must climb in order to get to Heaven. On the ladder are iron implements, all of which were various weapons, and that if you were not careful, you would be "torn to pieces" (2). The iron implements were the tools that were used to torture people, especially in the arena where the Christians were killed. One could also see the implements as obstacles that people face while trying to live a good life and get to Heaven. The dragon found at the bottom of the ladder is representative of the temptation of the devil (2). When the dragon put his head down and Perpetua stomped on it, it showed that she had power over the devil and that she was able to resist his temptations. The huge expanse of garden symbolizes Heaven. The white-haired man milking his ewes and dressed like a shepherd is referring to God watching over all his people like a shepherd watches his flock. The thousands of people dressed in white are either representing the angels and saints in Heaven or the thousands of believers that have died before and now live in Heaven. Finally, in her vision, Perpetua is given a small morsel, and she accepts it with both hands, and the people say "Amen". These actions symbolize those of Eucharist and that she was receiving the Body of Christ. After this had happened,
In the film, the color red is used to represent Indian culture. This is demonstrated in the red ceremonial clothing worn during the wedding, as well as the red flowers that surround Mina’s family’s home in Uganda. Mina consistently wears red throughout the movie, which indicates that she is close to her family. Black culture, meanwhile, is represented
The dominate and central symbol within the story of “The Handmaid’s Tale” is the color red. It is used widely throughout the entire story and develops the main ideas located around the topic of pregnancy, the handmaid’s, and life and death. One example of this color red is found in the beginning of the story, where it states that “Everything except the wings around my face is read the color blood, which defines us.” (Atwood 8). In this novel, the handmaids always where uniforms that are only the color of a deep red. The interesting part of this color choice, is that the color reed normally stands out but these women are meant to stand out but fade into the background. The red in the case of the handmaid’s uniform is thought to symbolize many
... right is the only part of the painting that has gold leaf in it, on her gown, what looks to be a gold collar, and a gold necklace with a pearl. The gold she is garnished in represents royalty and the holy. An interesting illusion is seen the left angel’s hair and how it’s illuminated by the sun creating a halo.
In ¡§Raise the Red Lantern¡¨, the red lantern, an invented icon here (and one accused of being a fake cultural signifier used merely for sensational purposes), is the film¡¦s central symbol and most important metaphor. The colour red is a symbol of sexuality and eroticism, but no longer of passion. More importantly, it turns out to be associated with patriarchal and political power. To get the lantern lit refers to the victory of one woman over all the others, but at the same time it still represents failure for all the women because the woman who gains the lit lantern must be totally exposed, under the red light, before the gaze and under the control of the man. The color red here remains a symbol of blood and death, as in the death scenes of both the servant Yan¡¦er and the third wife, who dared to disobey the rules.
With Malevich's Red Square a peasant woman is depicted. Here Malevich is not trying to depict a pretty picture of a woman. Instead, he reduces the woman to a simple square and transmits her essence. The color red perhaps could represent anger and the slightly unsymmetrical lines of the square could represent unbalance.
Red is worn only by the handmaids; the color red indicates sexuality, fertility and childbirth, accordingly outlining their function as a sexual object; their sole purpose being to bear children for their Commanders. One of the most reoccurring symbols throughout the novel, red is interrelated with all things female (the Handmaids.) Inversely, red is furthermore a symbol of death, violence and blood, which Offred portrays as a color which “defines us.” The reoccurring appearance of the color red creates a thought-provoking parallel between femininity and power, as it signifies the religious “sinfulness” of promiscuous sex between the handmaid’s and their “married” commander.
Color is used to draw attention to important characters and objects in the painting. The red of Mary’s shirt emphasizes her place as the main figure. A bright, yellow cloud floating above the room symbolizes the joy of the angelic figures. De Zurbaran uses warm colors in the foreground. The room, used as the background for the scene, is painted in dark colors utilizing different hues of gray and brown.
Women are supposed to be very calm generally: but women feel just as men feel; they need exercise for their faculties, and a field for their efforts as much as their brothers do; they suffer from too rigid a restraint, too absolute a stagnation, precisely as men would suffer; and it is narrow-minded in their more privileged fellow-creatures to say that they ought to confine themselves to making puddings and knitting stockings, to playing on the piano and embroidering bags (Chapter 12).
The symbol red stands for the Handmaids. They are considered to be the lowest class where they are solely looked at for their reproductive abilities. Once they have transformed to a Handmaid and lost all individual differences they are sent to live with the commanders and their wives. There, “they force you to kill, within yourself” and demoralize one into a sex slave made to have babies (Atwood 193).
“a beautiful instance of what is reverentially called ‘a true woman.’ Whimsical, capricious, charming, changeable, devoted to pretty clothes and always ‘wearing them well,’ as the esoteric phrase has it. She was also a loving wife and a devoted mother possessed of ‘the social gift’ and the love of ‘society’ that goes with it, and, with all these was fond and proud of her home and managed it was capably as – well, as most women do (57).”
The color red seems to symbolize death. The beginning of the story presents the pit bank with "flames like red sores like its ashy sides" (2111). However, death is not presented as a dreadful thing in this story. In the end, death is freedom for Elizabeth. Even John says, " I do think its beautiful to look in the fire . . . . It's so red, and full of little caves-- and it feels so nice" (2114). In a way, he is commenting on the mystery and beauty of passing on to the afterlife. When Elizabeth goes to look for her husband, there, again, is "The red smear of the burning pit bank on the night (2117). Finally, she lays her dead husband on "the old red tablecloth" (2121).