Consumers of media need to question the content they see and be critical of mediated communication as a whole. Although today’s complex media environment is overbearing, and striving to comprehend the factors allowing us to find meaning in media messages is essential. What factors allow consumers of media to understand media messages the way they do? By paying close attention to the history of media, the presentation of media, the political and social implications of messages, and being aware of regulation issues, society can take several steps forward to understanding the meaning of media messages and how to interact with media. Examining the history of media is the first step to understanding how people understand how “the medium is the message.” This is a quote from a noted communication scholar by the name of Marshall McLuhan.
Abstract In our democratic society, mass media is the driving force of public opinion. Media sources such as Internet, newspaper, news-broadcasts, etc, play significant roles in shaping a person’s understanding and perception about the events occurred in our daily lives. As long as the newspapers, internet, network television, etc, continued to be easily accessible to the public, the media will continue to have an influence in shaping its opinions. Factors such as agenda-setting, framing and priming help shape the public opinions. Agenda-setting is when the media focuses their attention on selected issues on which the public will form opinion on, whereas framing allows the media to select certain aspects about the problem and then make them appear more salient.
Well, the media don’t represent the exact reality because of the external and structural forces which the media is constrained by. This paper is aiming to shed the light on the external and structural forces which the media is constrained by in the world in general, and Oman in specific. These external forces are State, economy and media ethics in conflicts. Well, no one can ignore the governmental force impact on media. Through years, the policies that governments around the world are practising have affected the media approach in representing the reality.
They play a vital role in democracy, shaping citizens' understanding of social and political issues and functioning as gatekeepers through which issues, and events must be passed. By studying the media, and understanding the implications of mass communication, we are able to develop an understanding of how things work, how people become informed, and misinformed, and how the myths and ideologies that govern all of our lives are created and sustained. The media are an important part of our lives for many reasons. Primarily, they help to keep us informed about current affairs, both in the world at large and on the home front. The media are a central part of our lives.
For example, we watch the news and believe that a particular place isn’t safe because that is what media portrays. With all of these notions media gives us, and our dependency on media, it may be one big cycle of information that gets filtered and changed as the society and culture changes as well. Media dependency is also a concept and will continue to evolve as technology advances and new avenues of media consumption are explored. Researchers have noticed for as long as the media system dependency theory has been studied that, what people hear, see, and read inflicts an experience on the consumer. It affects their thoughts about the information they have just taken in and allows for judgments to be formed as well as a relationship to the media source itself (Loges & Ball-Rokeach, 1993).
Mass media is one thing that influenced the movement of the society as it is today. Mass media is also known as social institution which affects the paradigm of society. However, the society could also influence the mass media, because consumers' thirst of information, mass media has to give information based on society's need. Even so, mass media has to know its limit in influencing the society, if the limitation is exceeded, it can lead to disunity caused by differences in perspectives. In addition, other than influencing the society, the functions of mass media are divided into six other categories.
Individuality is defined as the “total character peculiar to and distinguishing an individual from others,” (Britannica) meanin... ... middle of paper ... ...s. Berger’s quote, “Not only do people live in society but society lives in them” is a poignant look at our society. Even though we created our society and we enjoy believing we are the rulers of it, ultimately society and the pressures of our peers have more impact on our lives and identities than we as individual do alone. The media and the continual development of technology shape and change what we buy, what we look like, and how we interact with one another and other societies. As long as there is a main stream society we will always have social controls and pressure to keep it moving smoothly. Works Cited Anderson, Margaret L. and Taylor, Howard F. Sociology: The essential.
The job of the media is to inform the public; however, it is the job of the public to decipher the messages being sent through the media. T... ... middle of paper ... ...994). Perhaps the strongest foundation for media education rests in the fact that increased awareness of media transforms students from passive to active participants in society. Learners must be offered hands-on application opportunities to increase their own knowledge and enjoyment of the media. The integration of formal media analysis with media production is an essential constituent of media literacy.
They derived that, “the basic agenda-setting hypothesis asserts that the issues and information presented on the media agenda become over time the issues and information on the public agenda (Leckenby). This brings us to the two factors that influence an audience when presenting information through a media: the vividness of presentation and the position of a story (Baran 302). These factors, along with others, induce the audience to feel as if a particul... ... middle of paper ... ...tting within the media of television. Television The media is an institution that works through the circular process. We tell it what is important to us, and it tells us what we should deem as important.
There are different understanding of mass communication processes involving the sharing of information from various sources using the media devoted to the public. Mass communication groups involved are: Presenter Presenters in mass communication as an important element of mass communication is the mass media. Presenter is the person who produced the message and the information provided by various individuals who produce the message content. Examples presenters including singer, songwriter, screenwriter, animator, journalist, presenter and media practitioners. A message Media that do the processing, storing, transmitting ideas, symbols, symbols of a message in the decision to come to an agreement with each other to process the message that the