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Positive and negative effects of social media on business
Positive and negative effects of social media on business
The concept of social media for business
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In today’s society, many businesses are using commercial websites to get their name out in the public. “Social media is now a crucial part of any successful business marketing plan” (Kiripatea). Businesses need to use the right social media platform to bring in the most revenue.
A popular social media website is Facebook, Facebook sponsors ads for products, services and businesses. If a business was to put an ad on Facebook, there would be a greater chance of increase in revenue due to how many people log onto Facebook every day. “Integrating your business website with Facebook has never been easier and the benefits speak for themselves, with 50% of Facebook users checking their profile every day. Think of these log-ins as opportunities to expose your followers to your brand through creative content and interaction” (Kiripatea). Facebook is a popular website with endless benefits for a company to gain new customers and revenue.
Facebook is not the only popular social media website. Twitter has become popular as well, businesses. A new business can use Twitter to gain popularity, send out coupons, host contests and much more. These social interactions will allow the public to gain interest in the new company. A company that is just starting up needs publicity and Twitter can make that goal easier to achieve. “With 36% of businesses gaining a new customer through Twitter, this easy to use microblogging platform should be considered just as highly (as Facebook)” (Kiripatea).
Businesses large and small can take advantage of these commercial opportunities. Many small businesses are getting their feet on the ground though apps and websites. A few small businesses that have become popular through social media are: Seamless, The Mermaid Inn, Hestia Tobacco and Branch (Hessinger). Social media has many benefits for all types of business and many businesses have taken advantage of the websites.
New businesses need to get their names out there so they can gain new customers and bring revenue to their business.
A prolific author and one of the most influential innovation though leaders in the business world, Dr. Robert G. Cooper once said, “The need for product innovation has never been greater. Product life cycles are shorter than ever and new products make your old ones obsolete” (Cooper). Online advertisements is Facebooks only ‘product’ that makes revenue, but soon it will become old and fade away. Then, Facebook will face real risk of decline unless they develop a new product that will reduce their high dependency on ad
Dmitri Ivanovich Mendeleev, a Russian Chemist, was the start of all education and teaching for us. Throughout his life, he made great achievements when he was going through a deep illness. From his education of studying to inventing all sorts of things, he became known as the “ Father of the Periodic Table."
Dmitri Mendeleev was one of the most famous modern-day scientists of all time who contributed greatly to the world’s fields of science, technology, and politics. He helped modernize the world and set it farther ahead into the future. Mendeleev also made studying chemistry easier, by creating a table with the elements and the atomic weights of them put in order by their properties.
While we are on Facebook, Instagram we can see so many advertisements; all those advertisements of business enhancing their business through Social Media. Firstly, to support my opinion, my first small organisation is a Madam Boutique (traditional style clothes of India). Indians live across the world, many of the Indian people liked and followed her Facebook Page and Instagram page every day and even they post the new styles of traditional dresses on a monthly or weekly basis. Their customers order the dresses online, they send a sample and do video chat with them. Their Facebook says they reply in few hours. Through Facebook page and Instagram page they expanding their customer’s day-by-day. My second major company is southwest airline that will clearly shows us that social media does have impact on business. Southwest airline is U.S major airline, the largest low-cost carrier, in Delas. Southwest airline is domestic airline which flights only in U.S. Research shows that since 2006 southwest airline started using online or social media they gain more customers. ‘Southwest airline is first airline which reaches over 5m Facebook fans’ (southwest airline co., 2016). Moreover, southwest airline organization says listen to customer first and then they said that they are trying to share ‘real’ content of topics. ‘Southwest airline is 24/7 online; 1 million twitter followers, 12 million monthly visits to its website,
Dmitri Mendeleev, a Russian scientist, is said to be the father of the periodic table. In 1947 Mendeleev, while working on a textbook, began to organise the 63 elements that were known at the time in groups that displayed similar properties. Mendeleev found it difficult to classify certain alkali metals and metals, and while trying to find a way to classify them he began to notice that the properties and atomic weights of halogens and alkali metals shared similar patterns. He then began to investigate extensions of these patterns within the other elements. Mendeleev created a card for each of the known elements that sh...
Facebook also gives persons and businesses the opportunity to create the image of themselves and/or their company that they want people to see. Companies can also build a fan base and often times offer incentives for people to “like” the businesses page.
Osmundson, Joseph. "'I Was Born This Way': Is Sexuality Innate, and Should It Matter?" Harvard Kennedy School. N.p., 2011. Web. 11 Feb. 2014. .
Among the billions of social media users, there is a percentage dedicated to businesses who use social media as part of their marketing strategy. The sheer number of people who use services like Facebook and Instagram on a daily
Sometimes the best way to see if your business needs help with social media is to get your hands dirt with a social media evaluation. Although you might not be a social media expert...yet, you can still use these questions to see how to improve your presence.
There are many people who are firm believers that if you are gay, you were born that way and it has nothing to do with your surrounding environment. There have been lots of scientific research and studies done to help prove this side. For example, many scientists have done in depth studies on th...
The sexual orientation of a person has been a critical debate over the past several centuries. For several...
The writer finds social media is important in her current organization, Modern Business Concepts, Incorporated (MBC). With small business organizations such as hers, social media is important in spreading information on who the company is and what they do. Also as a business-to-business sales and marketing company, spreading the word is important in gaining customers and potential employees. Ucok (2014) uses research and experiments to prove how social media is essential to marketing. These platforms were essential in Ucok’s research, resulting in higher response with marketing campaigns proving “the importance of social media in marketing strategy and communication” (Ucock, 2014, p. 95).
Businesses can benefit from social media through cost reduction by reducing staff working hours and increasing revenue. Social media marketing is the fastest means of getting words out about a business or product, that is why eventually all businesses are buying the initiative. Most marketers who are already established in the new social media initiative are beginning to implement their own tactics, which has brought social media to a greater height than it was before. These popular websites could be a great approach for companies and customers to improve their communications by applying them to computers and mobile devices. Social media marketing is a term not really known by many people.
Since social media users grow larger and larger, many companies take the opportunities of using social media marketing to reach more customers. Companies use social media marketing in order to achieve marketing communication and branding goals. Social media allows companies to see what prospects are saying about their brands and competitors. It also allows companies to build deeper relationships with existing customers that drives them to purchase again and again. Not only it can help them generate new leads, but it allows them to build deeper relationships with existing clients that drives them to purchase again and again. It has become common for businesses to branch out and experiment with multiple networks with the aim of reaching the maximum amount of costumers.
We can now connect with each other instantly over the internet. It is quicker and easier to communicate and share with each other now than it has ever been. Massive amounts of people access the internet every day, and a good number of them use social media. This means that the ability to use social media and use it well is crucial for modern businesses. Whether for public relations or advertising, social media is now one of the best ways to reach consumers.