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Introduction
In 1976 college dropouts Steve Jobs, Steve Wozniak, assisted by Ron Wayne embarked on a path to start a tech company that would create new innovative products by connecting people all over the world. This company came to be known as Apple Computers which has become a global leader in Technology and cultural innovation. The rise of Apple computers did not come easy and along with the major success obtained their failures have not gone without notice. Yet, through the joy of success and the agony of defeat, Apple has continued to reinvent its brand over four decades.
The Success and Failures of Apple
In April of 1976, Apple launched the Apple I computer with the price tag of $666.66. Initial sales were underwhelming due to the high
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These characteristics of human resources empower Apple to stand out and stay ahead of competitors. These culture values are key factors that enable success and help keep their competitive advantage. Creativity and excellence are also very important in Apple’s rapid innovation strategic plans (Meyer, 2017).
Apple’s organizational culture does have its challenges due to the focus on secrecy and combativeness. A culture of secrecy limits rapport among workers. Furthermore, the combativeness serves as a disadvantage which can ultimately lower employee morale. These issues indicate that Apple’s organizational culture has room to improve on strengthening their human resource capabilities. Steve Jobs and Apple has shown over time that a strong company culture can lift a business from the verge of bankruptcy to record breaking sales. The importance of company culture is essential to your business success and failures. ("Steve Jobs, Apple, And The Importance Of Company Culture,"
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(2017). Apple turns 40: A timeline of the tech giant's evolution. NY Daily News. Retrieved 4 July 2017, from http://www.nydailynews.com/news/national/apple-turns-40-timeline-tech-giant-evolution-article-1.2581048
Goble, G. (2017). Apple’s Worst Products and Biggest Failures. Digital Trends. Retrieved 5 July 2017, from https://www.digitaltrends.com/apple/apples-worst-products-and-biggest-failures/ Haussler, P. (2017). How Apple Breaks All The “Rules” of an Innovation Culture. Quantumworkplace.com. Retrieved 5 July 2017, from http://www.quantumworkplace.com/future-of-work/how-apple-breaks-all-the-rules-of-an-innovation-culture/
Linzmayer, O. (2017). 30 pivotal moments in Apple's history. Macworld. Retrieved 8 July 2017, from http://www.macworld.com/article/1050112/macs/30moments.html
Meyer, P. (2017). Apple Inc. Organizational Culture: Features & Implications - Panmore Institute. Panmore Institute. Retrieved 8 July 2017, from http://panmore.com/apple-inc-organizational-culture-features-implications
Timeline: Apple's greatest successes and failures. (2017). Times Union. Retrieved 7 July 2017, from
General Purpose: To give an overview of the company that is Apple Inc. and how it revolutionized our lives in the present times.
Apple Inc. is a worldwide company that is one of the most valuable brands to ever be founded. As of today, the company is worth a staggering $786 billion! The reasons behind this giant company’s success is through their products that they sell. All their products are very well made and the customer loyalty is very stable. Apple was founded by Steve Jobs and Steve Wozniak in 1976. They incorporated the company in 1977. For more than three decades, Apple was predominantly a company that sold personal computers including the Apple II, Macintosh, and the Power Mac. Steve Jobs was fired from the company in 1985 because of the poor sales and low market share that the company was facing. During that time, Apple started to be more of the innovators. Because Apple was starting to make enough money to start acquiring smaller companies that benefited the company, Steve Jobs’
Within the last decade Apple has become one of the largest growing companies in the world and the largest valued company in the United States. According to a recent article in The Guardian, a global financial news website, “Apple set a record by becoming the first company to be valued at over $700bn (£446bn).” (Fletcher, N. 2014) This comes as no surprise to the average computer aficionado and shareholder as Apple has been making a name for itself since its inception. From its earliest Macintosh models to today’s iPhones, Apple has been a trailblazer for software, technology and revolutionizing the way we communicate on a Macro level. Their dedication to innovation, quality and service has made them
Organizational culture is the essence of any company. It is the way a company separates themselves from the market and especially, from their competition. According to an article in Business Insider, “Corporate culture is the personality of a company and it can’t be faked” (Schawbel, 2013, Cultural research section, para. 1). For the purpose of this paper, I will be investigating the corporate culture of Google Incorporated. Google was founded in 1998 by Larry Page and Sergey Brin who met at Stanford University in 1995 (Google Company website).
to innovate in a way that others cannot. And frankly, we don’t settle for anything less than excellence in every group in the company, and we have the self- honesty to admit when we’re wrong and the courage to change. And I think regardless of who is in what job those values are so embedded in this company that Apple will do extremely well.”
2: Finkle, Todd A., and Michael L. Mallin. "Steve Jobs and Apple, Inc." Journal of the International Academy for Case Studies 16.8 (2010): 49+. General OneFile. Web. 19 Oct. 2011.
The history of Apple began thirty years ago, when the two friends, Steve Jobs and Steve Wozniak decided to found their own company for the production and release of computers.
Apple is “the world’s most colorful company,” Linzmayer, Owen . Apple Confidential 2.0. 1st. San Francisco, CA: No Starch Press, 2004. When looking at its meager beginnings Apple’s influence on the media could only be described as unique. Their product, style, and overall beliefs make the Apple Corporation a multi-billion dollar company with a general appeal for all ages. It is getting harder and harder to be an individual, so with Apple you can “rise above the norm” and be unique. Recently, this unique corporation has taken the media by storm, with their new line of products. Right along side these new products are a full line of new commercials to go along with them. These new commercials spawned from years of creative marketing done on Apple’s part. Studying the history of Apple is necessary to understanding their influence upon us today.
O'Grady, J.D. (2008). Recent Titles in Corporations That Changed the World. In Apple Inc... Santa Barbara, CA: Greenwood. Retrieved from http://ebooks.abc-clio.com/reader.aspx?isbn=9780313362453&id=GR6244-4
Taking a step back into Apple's product history, and noticing how ancient the first products seem, compared to the sleek, "cool" products of today, will leave you feeling inspired. Apple has gained technological superiority over its competitors, but how and does Apple plan to continue its advantageous market share in such a rapid, fast-paced technological era? Apple has a cult like following, consumers who are anticipating and ready to purchase new Apple products as soon as they are released. Technology has become second nature and a very important aspect of millions of consumers' lives.
Male first mentions that “A tech company should be run by engineers, not managers.” Apple consists of small amounts of teams where their engineers are also managers. Because of this, there is no separation between managers and engineers which has built a culture and respect between the two. Male says to “Build a culture of respect between managers and employees.” Next, “Give employees the freedom to own and improve the products.” When a problem occurs and they have the solution, they are able to fix the problem without having to ask higher tier people to do so. Apple challenge’s their employees to grow. Male describes that they help their employees develop and provide them the skills that they need to reach upper-level positions in the organization. Apple doesn’t play the "feature game" with their competition meaning that all of their focus is directed towards their own products and not what the competitors are doing. The rest of the practices that Apple incorporates include: Deadlines are crucial, they hire people who are insanely passionate about their product, they emphasize work/life balance, and continue to maintain that startup culture, even their organization is massive
Corporate culture is the shared values and meanings that members hold in common and that are practiced by an organization’s leaders. Corporate culture is a powerful force that affects individuals in very real ways. In this paper I will explain the concept of corporate culture, apply the concept towards my employer, and analyze the validity of this concept. Research As Sackmann's Iceberg model demonstrates, culture is a series of visible and invisible characteristics that influence the behavior of members of organizations. Organizational and corporate cultures are formal and informal. They can be studied by observation, by listening and interacting with people in the culture, by reading what the company says about its own culture, by understanding career path progressions, and by observing stories about the company. As R. Solomon stated, “Corporate culture is related to ethics through the values and leadership styles that the leaders practice; the company model, the rituals and symbols that organizations value, and the way organizational executives and members communicate among themselves and with stakeholders. As a culture, the corporation defines not only jobs and roles; it also sets goals and establishes what counts as success” (Solomon, 1997, p.138). Corporate values are used to define corporate culture and drive operations found in “strong” corporate cultures. Boeing, Johnson & Johnson, and Bonar Group, the engineering firm I work for, all exemplify “strong” cultures. They all have a shared philosophy, they value the importance of people, they all have heroes that symbolize the success of the company, and they celebrate rituals, which provide opportunities for caring and sharing, for developing a spiri...
In the late 1990s, with the release of Windows, Apple was placed on the right track. Apple released its’ 20th Anniversary Macintosh in 1997 which marked the beginning of Apple’s return (Crofford, 2011). The next year, Apple released the IMac, which was a highly received by the public. Apple reported over $80 billion in cash on its’ last Form 10-K filing with the Securities and Exchange Commission (Emerson, 2011). Today Apple produces several different products including IPhone...
Apple Inc. was established by Steve Jobs and Steve Wozniak on April 1, 1976 as a computer designer, developer and seller company. However, the company shifted its focus from only personal computer to include other consumer electronics such as portable media player and mobile phone in 2007. Apple Inc becomes one of the most popular makers in its field since it seems that its popularity has increased according to a report on www.statista.com that Apple Inc’s products sales was generally increasing throughout the first quarter of 2006 to the first quarter of 2014. On the one hand, it has increased its revenue from about 14 billion US dollars to more than 170 billion US dollars in 2013. All in all, the company is highly successful corresponding to its products’ development and their sales growth in world’s market.
The Apple II earned the company handsome revenue until the mid 1980s though the hardware remained largely the same. Later Apple attempted Apple III and the Apple Lisa which failed.