From “Get the Door, it’s Dominos” to “Fresh, hot pizza delivered in 30 minutes or less guaranteed,” Domino’s Pizza continues to reinvent their slogans like their business strategy (Domino’s Pizza, 2015). Domino’s Pizza, once synonymous with home delivery, uses strategic management tools to manage resources and processes to continue to thrive in the ever changing world. Most businesses are affected by unexpected and sometimes uncontrollable internal and external factors. Internal factors would include retention rates, policies, and the work culture.
Political, economical, and environmental factors that negatively impact an organization are considered external issues. For these reasons, an environmental analysis was conducted on Domino’s Pizza to understand the various elements that could affect the organization’s performance. An environmental analysis is a strategic tool used to identify external and internal elements which affect an organization’s performance. An environmental analysis also assesses levels of threats and opportunities that may be present (Mastering Strategic Management, 2016). The following environmental analysis will include various business Domino’s strengths, weaknesses, threats and opportunities and provide insight on performance results.
External Environment Analysis
Domino’s Pizza is a world leading supply chain organization. For any organization, the environment consists of the set of external conditions and forces that have the potential to influence the organization, “(Mastering Strategic Management Saylor Academy, 2016, p. 20). In the case of Domino’s Pizza, the external environment consists of rivals such as Pizza Hut and Pappa Johns and the ongoing changes of social media trends and ...
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...nd services, then you 'll most likely have little power in the situation A possible course of action for Domino’s Pizza is to address these issues through quality improvement and product innovation.
The Competitive Profile Matrix (CPM) is a tool that compares the firm and its rivals and reveals their relative strengths and weaknesses. These factors are influenced by external and internal challenges. The illustrated CPM below compares Domino’s Pizza with two of its top competitors, Pizza Hut and Pappa Johns. The results of the CPM give Domino’s Pizza a 3.3, which is above average in its respective industry. The firm also has high market share. There is opportunity to improve areas of product expansion and effective advertising. A strong social media presence will also help increase brand loyalty and give the firm the competitive advantage.
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