Environment Marketing Management

INTRODUCTION

I engage in this course because I’m really interested in the environment, from the last years following different news and changing in the public interest in the matter. I think that nature is important subject of great relevance.

In this way I decided to attend the course of environmental marketing management, in critical way to everything I was learning and studying. This moved from my personal idea that each writing or article that we read is not objective, but subjective. Luckily in this period of study, I had opportunity to study for Environmental marketing management and my exam of Public Economics and discovering how the subject are related under the argument of bad externalities. I’m studying just now the different type control of government (in this case U.S.A.) on the pollution, with aim to regulate the economy and protect the environment. The idea of the author (Joseph E. Stiglitz ex. Chairman of President Clinton’s Council of Economic Advisers) is radically different from the ones hear at lesson. I prefer to have different documentation and gain new knowledge.

Fines, marketable permits, regulation and innovation are different way for a government to control pollution that constitute a bad externalities in the way that, if producing we create goods useful for the person, we also create pollution that is expensive problem to solve.

The author follows the same points discussed at lesson.

Fines and marketable permits are not the best solution. In both case firms could be pushed, to maximise their profits to pay the fines or to buy marketable permits from less polluting companies (depending from the grade of fine); the same is also for the subsidizing. Performance based regulations and input regulations are introduced like one of the best way to control the pollution created from the market. Performance based regulation can make some injustice in the market, like example taken from the scrubber regulation in the American coal industry, where the imposition of limits on pollution led some producer from western U.S.A. not to use scrubber thanks to their different geological characteristic of resources, with bad competition to east producer. In this way performance based regulations makes difference between geographical areas; while would be better that all producers be pushed to reduce pollution. This type of solution was often driven more from politics than policy.

Also different problem to home economy could be given from innovation policy.