Enviromental Factors For Starbucks Essay

Enviromental Factors For Starbucks Essay

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Starbuck’s Environmental Factors

Starbucks has wide range of business activity. These activities allow the company to use numerous channels of product distribution. With the company operating in many locations throughout the world, environmental factors play a major role in marketing decisions. Each distribution channel is affected differently and the company’s flexibility in the marketing plan allows the company to adjust their strategies to meet the needs of the environmental factors that face them. The focus of this paper will focus on the environmental factors that impact the organization’s marketing decisions. In addition, it will explain how technology impacts Starbuck’s marketing decisions and analyze the importance of social responsibility and ethics as they relate to Starbuck’s marketing.
Starbucks is a leading company of the finest coffee in the world. Starbuck uses high quality whole bean coffee, and sells a variety of pastries, other unique beverages, and coffee-related accessories and equipment. As a part of their mission, Starbucks strives to provide a work environment treating the customer, as well as employees, with respect and dignity. Furthermore, the company embraces diversity as a major component in the way Starbucks does business. In addition, Starbucks subscribes to the highest standards of excellence to the purchasing, roasting and fresh delivery of their coffee. Starbucks believes that the company should satisfy customers every time they serve a cup of coffee and contribute to the communities and the environment while recognizing that profitability is essential to their success (Starbucks.com, 2008).
Starbucks owns and operates its own facilities, warehouses, and retail stores
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... to people who can then receive a higher wage as a result (Transfairusa.org, n.d.).
Starbucks continues to grow in both the domestic market and overseas. With that
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growth, the company continues to explore new opportunities of providing customers with a product that the customer wants. Starbucks has successfully evaluated and addressed the environmental factors that affect their market and with a sound marketing plan the company will continue to grow.

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References

Starbucks.com. (2008). Retrieved on 02/18/2008 from http://www.starbucks.com/default.asp?cookie%5Ftest=1
Transfairusa.org. (n.d.). Retrieved on 02/18/2008 from http://www.transfairusa.org/content/certification/overview.php
Wall Street Journal. Retrieved on 02/18/2008 from https://services.wsj.com/Gryphon/jsp/retentionController.jsp?page=9902

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