Starbucks has wide range of business activity. These activities allow the company to use numerous channels of product distribution. With the company operating in many locations throughout the world, environmental factors play a major role in marketing decisions. Each distribution channel is affected differently and the company’s flexibility in the marketing plan allows the company to adjust their strategies to meet the needs of the environmental factors that face them. The focus of this paper will focus on the environmental factors that impact the organization’s marketing decisions. In addition, it will explain how technology impacts Starbuck’s marketing decisions and analyze the importance of social responsibility and ethics as they relate to Starbuck’s marketing.
Starbucks is a leading company of the finest coffee in the world. Starbuck uses high quality whole bean coffee, and sells a variety of pastries, other unique beverages, and coffee-related accessories and equipment. As a part of their mission, Starbucks strives to provide a work environment treating the customer, as well as employees, with respect and dignity. Furthermore, the company embraces diversity as a major component in the way Starbucks does business. In addition, Starbucks subscribes to the highest standards of excellence to the purchasing, roasting and fresh delivery of their coffee. Starbucks believes that the company should satisfy customers every time they serve a cup of coffee and contribute to the communities and the environment while recognizing that profitability is essential to their success (Starbucks.com, 2008).
Starbucks owns and operates its own facilities, warehouses, and retail stores
... middle of paper ...
... to people who can then receive a higher wage as a result (Transfairusa.org, n.d.).
Starbucks continues to grow in both the domestic market and overseas. With that
Environmental Factors 6
growth, the company continues to explore new opportunities of providing customers with a product that the customer wants. Starbucks has successfully evaluated and addressed the environmental factors that affect their market and with a sound marketing plan the company will continue to grow.
Environmental Factors 7
Starbucks.com. (2008). Retrieved on 02/18/2008 from http://www.starbucks.com/default.asp?cookie%5Ftest=1
Transfairusa.org. (n.d.). Retrieved on 02/18/2008 from http://www.transfairusa.org/content/certification/overview.php
Wall Street Journal. Retrieved on 02/18/2008 from https://services.wsj.com/Gryphon/jsp/retentionController.jsp?page=9902
Need Writing Help?
Get feedback on grammar, clarity, concision and logic instantly.Check your paper »
- PEST is a technique used to identified external factors that may create threats or opportunities for a business. The analysis model can be used to determine the most important issues that Starbucks must address in its business strategies (Smithson, 2015). There are four different factors that contribute to the process. Political, Economic, Social, and Technical. Starbucks, as a maket leader, has many factors that contribute to its success as well as its set backs. Politcal A wide range of politcal factors can effect Starbuck sales.... [tags: Coffee, Starbucks, Coffee culture, Sociology]
2287 words (6.5 pages)
- The PESTEL-DC analysis is a six factors that affect the company business, we going to explain how Starbucks impact the external issues of the firm. We’re going to explain the framework marketers used to analyze observed the macro environment factors that affect a company. Therefore, we’re going to identify the political organization factor. Economic, social, technological, environment, and legal environment factors. We’re going to discuss the PESTEL-DC analysis of Starbucks Company. The political issue that Starbucks faces is sourcing raw materials.... [tags: Starbucks, Coffee, Brand, Coffeehouse]
1389 words (4 pages)
- Key Summary and Problems: The purpose of this case study is to understand the globalization of Starbucks. Is Starbucks just a cup of coffee or is it more. Starbucks has taken a basic item and transformed it into a way of life. Individuals are no longer drawn out to savor coffee in the morning just to get the caffeine they require for the day; they can drink coffee any day of the year for entertainment purposes. Coffee is currently an agreeable affair that anybody can have whenever they please. What caused this intense change.... [tags: Starbucks, Coffee, Coffeehouse, Espresso]
1182 words (3.4 pages)
- STARBUCKS The Starbucks store, which I visited for this assignment, was 1301 Robson Street Vancouver, BC, V6E 4A2. Well, I personally believe that a coffeehouse should be a place to find connection and it should fit seamlessly within its neighborhood and lastly its environmental impact should be as minimal as possible. The experience I had was, Sustainable design and methodologies Is part of their DNA. I haven’t even walked in yet but Starbucks was already working on me. I started with the door handle it was like a handshake between the store and me, it was not there by accident it was already providing me with some advertisement about the coffee I was about to buy.... [tags: Coffee, Starbucks, Coffeehouse, Espresso]
1006 words (2.9 pages)
- The Starbucks store, which I personally visited for this assignment, was 1301 Robson Street Vancouver, BC V6E 4A2. Well I personally believe that a coffeehouse should be a place to find connection and it should fit seamlessly within its neighborhood and lastly its environmental impact should be as minimal as possible. The experience I had was that, Sustainable design and methodologies Is part of their DNA. I haven’t even walked in yet but Starbucks was already working on me.... [tags: Coffee, Starbucks, Coffeehouse, Espresso]
1010 words (2.9 pages)
- For this organizational analysis, I decided to analyze Starbucks. I chose Starbucks because they are the leading innovators in socially impactful business activities and personally, I love Starbucks coffee. Obviously, the point of this paper is not to talk about how good their products are, but to analyze how their organization is structured and identify potential for improvement. I have never worked at a Starbucks, but I have two friends that work at the location inside of Hy-Vee in Cedar Falls.... [tags: Coffee, Starbucks, Dunkin' Donuts, Coffeehouse]
1277 words (3.6 pages)
- Factors of Tactical Planning and SWOT Analysis of Starbucks Millions of Americans these days depend on the glorious caffeine rich nectar provided to them daily by the local Starbucks chain store. With it’s humble roots firmly planted in Seattle Washington, this little coffee shop has turned from a novel idea, into a veritable necessity for Americans on the go. The amazing success of Starbucks can be attributed, in part, to tactical planning. It was through tactical planning that the management team behind Starbucks was able to be so wildly successful.... [tags: Starbucks Business Marketing Essays]
2365 words (6.8 pages)
- Starbucks Environmental Scan Starbucks is a company in which purchases and roasts high quality whole bean coffees and sells them along with fresh, rich-brewed, Italian style espresso beverages, a variety of pastries and confections, and coffee-related accessories and equipment (starbucks.com). During my environmental scan in which took place at the Starbucks on the corner of Fair and Newport across the street from vanguard, I noticed many things in which where never brought to my attention in prior stays and visits at Starbucks; such as the many social groups in which choose to have their meetings at Starbucks.... [tags: Starbucks Environment Analysis Market]
1125 words (3.2 pages)
- 1. Starbucks, according to the information provided in the case, has an array of products generally associated with coffee products. Starbucks started in 1971 selling gourmet coffee. Then Starbucks expanded its product mix into different types of products lines, most likely, to better meet the needs and wants of a wider target market and thus hopefully increase sales. Starbucks new product lines included more than 30 blends and single-origin coffees, handcrafted espresso and blended beverages, Tazo teas, a line of bottled Frappauccio coffee drinks, and Starbucks DoubleShot.... [tags: Business Analysis Starbucks]
2049 words (5.9 pages)
- Starbucks Introduction "Rewarding everyday moments". The Starbucks Mantra clearly implies that they are not selling just coffee. They claim to be selling the coffee experience. Their coffee bars that sell specialty coffee also gives customers an ambience where they can be themselves. Starbucks advertises themselves as the third place between home and office, where you can escape, reflect, read, chat or listen. They have become the largest player in the coffee industry and is still looking for avenues to expand themselves.... [tags: Starbucks Business Analysis Management]
1009 words (2.9 pages)