Red Bull Essay

There is much strength for the energy drink industry, and the biggest one is marketing strategies. This is a critical success factor, in the sense that energy drinks have a specific target group that each business focuses on. This from “company-to-customers” mindset creates a lot of space for loyal customers and a strong brand name in which customers value the energy drink. Because this industry focuses on a specific target group, most products and business, such as Red Bull, are cost efficient and put a lot of effort into creating the perfect brand known to public.

Red Bull has done a great job is connecting the brand to customers, by not only doing the traditional television advertisements but also going to events, interacting with athletes

As stated before, if the brand itself is bigger than the actual worth of the product, then many consumers could be at risk for high blood pressure and diabetes. Consumers may be caring so much about the brand, and not so much about the side effects. Another threat to this industry might also be the competition from other “big- name” beverage companies. As stated in the case study, Coca- Cola and Pepsi also have a reasonable market share. If they happen to make an energy drink that is as successful as Red Bull or Monster, the energy drink business as a whole would be

Red Bull has already put so much money into enhancing products with new research and development. They should move a little away from sports and focus on a current issue in the world that would gain coverage and make it even more differentiated from others. Police brutality seems to be a great issue right now. It would be very different is an energy drink company put actual energy into lettings its athletics and hard-working customers know what issues they support and which ones they