Emerging Trends Of Airline Industry

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EMERGING TRENDS IN AIRLINE INDUSTRY A dissertation submitted to NALSAR University of Law, Hyderabad in partial fulfilment of the requirement for the award of degree of Masters in Aviation Law & Air Transport Management Under the Guidance and supervision of PROF. (DR.) v. Balakista Reddy Submitted By Emmanuel Abhinav MALTM 2nd year; 2nd Semester 2013-2015 National Academy of Legal Studies and Research University Of Law Hyderabad. CERTIFICATE This is to certify that Peddity Emmanuel Abhinav Roll no 28-MAL-2013 has submitted his dissertation titled “EMERGING TRENDS IN AIRLINE INDUSTRY” in partial fulfilment of the requirement for the award of degree of MALTM to the NALSAR University of Law, Hyderabad under my guidance and supervision. It is affirmed that the dissertation submitted by him is original, Bonafide and genuine research done by him Date : Name of your Guide Place : Guide and Supervisor His qualification and designation DECLARATION I declare that the present Dissertation titled “EMERGING TRENDS IN AIRLINE INDUSTRY” has been prepared and submitted by me to the NALSAR University of Law, Hyderabad in partial fulfilment of the requirement for the award of MALTM under the guidance and supervision of Prof. (Dr.) V. Balakista Reddy, Professor of Law is an original, bonafide and legitimate work of the undersigned, and has been pursued purely for an academic interest. This dissertation shall not be used for any political purposes or connotations or as a testimony against any person or communities or regime. The views and idea expressed in this Dissertation are e... ... middle of paper ... ...oring • Strategic questions: • What is the most effective method of competition against the hybrid value proposition (e.g., fare brands, airline-within-an-airline, etc.)? Is the solution the same for short-, medium- and long-haul? • What are the unexploited opportunities to truly differentiate the premium carrier model? How do you move beyond a largely commoditized economy product (and prevent the commoditization of the business product)? • Is there a way to fundamentally change the labor model? • To increase differentiation with the hybrid model, do you need to go further upmarket and if so, what are the most effective means to do so? • How do you truly “own” your customer’s overall travel experience (and participate in a much bigger value pool) while maintaining your core brand proposition? Conclusion CHAPTER V

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