Emerald Coast Marine Electronics Case Study

(6.1) The Emerald Coast Marine Electronics key personnel will primarily consist of the store manager who will have the three department heads directly reporting to him/her. Those department heads reporting to the store manager are sales lead, administrative lead, and the lead technician.

(6.2) The Store Manager’s primary duties will include but not limited to the ethical running of daily operations ensuring that Emerald Coast Marine Electronics sets the standard for any business operating on the emerald coast area of Florida. He/she will also ensure the compliance with all health and safety legislation on a federal, state, and local level. In such they will be the overall authority for decisions affecting the business as well as be

In that list will be their qualifications and awarded cerifications as well as their average satisifaction scores from survey results conducted by the sales team. With that list the Lead Technician will schedule personnel based upon their qualifications and work to be performed. The Lead Technician will also maintain the running tally of hours performed for an individual job for billing purposes and payroll. Quality checks will also be performed by the Lead Technician to ensure complaince with the Federal Communication Commission’s guidelines for installation of maritime radios and radar equipment. Finally the Lead Technician will be responsible for the coordination with the sales staff to resolve any customer complaints.

Section 7: Evaluation

(7.0) As with any business Emerald Coast Marine Electronics’ success is going to rely heavily on its customers. With that in mind the factors leading to our business being a success are three- fold, the ability to schedule customers in a timely manner, work completed safely on-time, and

customer

This will enable us to resolve any issues and be able to cater to our client’s needs, thus ensuring our customer loyalty. We can also gauge our customer satisfaction success by keeping an eye on review web sites such as Google to resolve any issue that wasn’t brought to our attention on the customer satisfaction surveys.

Section 8: Next Steps and Conclusion

(8.0) Using this business plan as a guideline, Emerald Coast Marine Electronics will succeed in becoming the forefront leader in the installation of maritime equipment on the emerald coast. With being a small and agile business our use of emerging technologies and our highly skilled labor force will allow us to compete with any installer in not only the local area but anywhere in the world. Rival companies wish they had our competitive advantages or our mastery of information technology. Our low start-up costs and equally low overhead will make the Emerald Coast Marine Electronics a prime opportunity with a meteoric return on