Elements of Theater

539 Words2 Pages
bulb-icon

Recommended: Essays on "elements of theater

Elements of Theatre
The elements of theater consist of three fundamental requirements; Stage, Actors and a script. We feel that K-mart needs to adjust their theater in order to give their customers an overall better experience. K-marts current theater is unexciting and quite honestly mind-numbing. In a simple market place the oldest form of retail is the business of selling products to consumers. With the internet allowing customers to purchase online, retail stores like K-mart must create some “theater” in order to create experiences where customers are amused, or find value beyond purchasing products at lowest price.
K-marts current store layout is comparable to most other retail outlets like Wal-Mart and Target. We feel that K-mart needs a separate identity from these other stores in order to bring attention to the store. Over the years K-mart has failed to update or upgrade their stores. The first thing K-mart needs to do is brighten the lights, add more isle space, and update the fixtures to look modern and clean. We feel their lack of focus on their stage allowed compe...

Show More
Related

  • Kohl's Marketing Environments: The Macro Environment

    1628 Words  | 4 Pages

    This nationally recognized mass merchandiser that stood as Kohl’s other leading adversary in the market has everyday low prices that were able to compete with Kohl’s promotional events. Wal-Mart also outdid their competition when it came to number of store locations around the country. The weaknesses of this reputable company come to light when shoppers are looking to buy clothes and are not presented with nearly the selection that the department store can offer. Also, their service is not considered to be as helpful as the department stores that can input more expertise when trying on

    Read More

  • Documentary Theater: A Stage for Immigration Issues

    910 Words  | 2 Pages

    Documentary theater, sometimes referred to as verbatim theater, attempts to bring social issues to the stage. Many times, theater has a hard time staying current and discussing the issues of today, and although some might argue that theater should an escape from the problems of the world, documentary theater’s aims to bring to light. If given the opportunity to create a documentary theater piece, I think it would be really interesting to talk about immigration to the United States. The United States was built, in part, by immigrants—and the nation has long been the beneficiary of the new energy and ingenuity that immigrants bring. Today, over 13 percent of the nation’s residents are foreign-born.

    Read More

  • African American Theatre Research Paper

    348 Words  | 1 Pages

    African American Theatre interests me, since African American actors, actresses, and playwrights have overcome so many obstacles, and yet some of the best people in film are African American. It interests me that they have endured so much rough history in this country, and yet many people forget about their rough history and admire many talented African American associated with the theatre. I like how the African American theatre deviates from an integrated society, to a simple black society. Many African American based plays and films show a simple African American family and how they live their lives, in the midst of so many obstacles they face. While watching several of the African American films assigned for this

    Read More

  • Playwrights use stage direction to show characterization. Explore some of the stage direction and their effects, with reference to one or more ...

    867 Words  | 2 Pages

    Certain characters undergo characterization in both plays. The character that struck me from “A Doll’s House” by Henrik Ibsen was Nora; which in this case is the main character. From the “The Crucibles” by Arthur Miller the character that stood out to me with her independence was Elizabeth. Both of these characters have their own personality, which we can establish through the stage directions and quotes in the play.

    Read More

  • Medea - the conception of drama within theatrical production

    1315 Words  | 3 Pages

    In Euripides’ tragic play, Medea, the playwright creates an undercurrent of chaos in the play upon asserting that, “the world’s great order [is being] reversed.” (Lawall, 651, line 408). The manipulation of the spectators’ emotions, which instills in them a sentiment of drama, is relative to this undertone of disorder, as opposed to being absolute. The central thesis suggests drama in the play as relative to the method of theatrical production. The three concepts of set, costumes, and acting, are tools which accentuate the drama of the play. Respectively, these three notions represent the appearance of drama on political, social, and moral levels. This essay will compare three different productions of Euripides’ melodrama, namely, the play as presented by the Jazzart Dance Theatre¹; the Culver City (California) Public Theatre²; and finally, the original ancient Greek production of the play, as it was scripted by Euripides.

    Read More

  • Kmart Case Study

    1083 Words  | 3 Pages

    Some core competencies that must be exploited are: Brand Kmart is an existing well-known and trusted national brand in USA Kmart has private label and designer clothing that is well endorsed Infrastructure Kmart has a large number of well-located, low-cost, leased stores in urban far away from competitors through out the country ( Appendix B ). Staffing Confidence by the market in Kmart is created by the achievements of its staff and management. With the turn-around strategy in place, new blood has been put into the top management structures. In any renewal there will be retrenchment as unprofitable stores are closed. This can be used as an opportunity to retain and move high performing staff to where they are needed and to get rid of non-performing staff. Anderson the chairperson of Kmart is well supported by Wall Street and the board of Directors. These new staff members enter the company with needed skills to address problems in certain areas that previously were poorly managed such as inventory control and merchandising. Store locations, layout and Performance Stores conveniently located away from competitors like Wal-mart and Target therefore less to compete for customers face-to-face. There are 250 non-performing stores who have already been identified as being more cost effective to close than continue with running costs. Expertise exists in-house for the planning of store layout and appearance to meet different customer segments. This concentration of effort will enable focus on key areas Technology Kmart has already invested in good retailing systems. The system can be use to control inventory, supplier payments, track customer buying and monitor income versus profit margins across all stores. Research and Development The planning department is well established and in cross-functional to provide various perspective. The planning department to ensure that strategies at all levels are executed can further use the access to past data and knowledge of changes in buying patterns. Financial Backing JP Morgan Chase has agreed to support Kmart to avert the current threat of closure due to bankruptcy.

    Read More

  • Kmart's Bankruptcy

    1649 Words  | 4 Pages

    On January 22, 2002, Kmart filed for Chapter 11 bankruptcy protection becoming the largest retailer ever to do so in U.S. history. Most industry analysts attributed the immediate cause of the company's bankruptcy filing to a dull holiday season and stiff competition from WalMart and Target as the chain's more fundamental problem. But competition wasn't the root cause of Kmart's consistently poor performance. The real reason for Kmart's poor performance is that Kmart never had a marketing strategy. Kmart completely misunderstood its market and was positioning itself in the wrong direction. Also, on the strategic side, there are issues of where stores were located. On the whole, Kmart stores did not seem to be sited as well as the stores of the competition. Then there was the issue of technology. While Wal-Mart was becoming the relentless efficiency engine that we know today by investing in technology and streamlining the supply chain, Kmart held back. As Wal-Mart developed an infrastructure that enabled it to lower prices, Kmart slipped into a price disadvantage. This paper discusses these strategic problems that led to Kmart's poor performance.

    Read More

  • Kmart/Sears Case Analysis

    1263 Words  | 3 Pages

    Our Strategic Issue for SHC is, "How can Sears Holdings Corporation strengthen Kmart's position and regain its competitive advantage? Our recommendations are as follows: 1. Differentiation Strategy: Appeal to low and middle income families with children, Quality clothing and decorating store. 2. Stable & Effective Management: Retention, Value Chain Analysis: Supply Chain, Inventory Control (Product Selection), Technology (Reserve), Overall Consistency, Continue Value Adding Strategic Alliances, Similar to alliance with Joe Boxer. 3. Continue to Evaluate Store Portfolio, Focus on owning more/ Premium space. 4. Meet Customer Expectations, Customer Service, and Continuous Research & Development.

    Read More

  • essay

    1786 Words  | 4 Pages

    S.H. Kress achieved a unique architectural distinction in both defining a brand identity while simultaneously fitting in with the five-and-dime market and the local main street character of each town. He was a pioneer in creating company brand identity through a “signature storefront”. He viewed his buildings as an advertisement and each store had some components that were standardized, reflecting the popular assembly line approach at that time, while other components varied based on the location to fit within each town culture.

    Read More

  • Elizabethan Theater

    621 Words  | 2 Pages

    Elizabethan times in the 1600s was a progression for the world of the theater. A period named after Queen Elizabeth I of England, it is from this period that modern day society has its foundation for the entertainment industry. From the violence that was prevalent because of the Black Death, people turned to the theater for its poetry and romance. During this time period, there were two types of theatrical performances that were available for the people’s viewing, comedies or tragedies. These two genres were never really intertwined until the time of William Shakespeare. His play, Romeo and Juliet, is an example of both a comedy and a tragedy. It starts off as a comedy with Romeo weeping like a baby because of his love Rosaline, who did not love him back and ends as a tragedy when Romeo and Juliet, a pair of star crossed lovers, commit suicide because the lost of each other. It was also during Shakespeare’s time that writer were finally acknowledged by the people. Before this time, writers were not considered upper classman. Another group of people that began to rise into a higher social class were the actors. Actresses were not present back then because women were not allowed on stage. It was considered unladylike to have a female actor. Men played all the parts. Theater owners were dependent on actors to make them a profit. Rehearsals for the plays were fairly short, only lasting for about a week. The performances themselves would only show for three to four days.

    Read More

  • Live Theatre Characteristics

    891 Words  | 2 Pages

    Live theatre can be described as a live performance performed by actors and actresses on stage in front of a live audience. Live theatre mainly consists of a stage, effects, lights, and props. Live theatre is composed of scenes, which include comedy, tragedy, action, and romance. The costumes, effects, and props increase the entertainment level for the audience. This was my first time experiencing live theatre by taking this class. I would have to say it was very different and it was definitely entertaining for me.

    Read More

  • Theater Of The Absurd

    962 Words  | 2 Pages

    Theater of the Absurd applies to a group of plays with a certain set of characteristics. These characteristics convey a sense of bewilderment, anxiety, and wonder in the face of an unexplainable feeling. These plays all have unusual actions and are missing a key element that would clearly define other pieces of literature. Language and actions differ from the usual and sometimes cannot be explained in the Theater of the Absurd. In the works of Albee and Ionesco language, behavior, and structure are abnormal if compared to other plays. Language is a key factor that is presented as a weak form of communication throughout “The Future is in Eggs,” “The Zoo Story,” “The American Dream,” and “The Leader.”

    Read More

  • The Portrayal Of The Theatre Of The Absurd

    1785 Words  | 4 Pages

    Throughout literature, much has been assumed and gathered about the state of man and his purpose in life. Different poets, novelists, and playwrights have employed the powerful tools of language to broadcast their respective statement to the literate world. Many authors stand out for their overly romanticized or horribly pessimistic notations on life, but only Samuel Beckett stands out for his portrayal of absence. As Democritus, a Greek philosopher, noted, "nothing is more real than nothing," a quote which became one of Beckett's favorites and an inspiration for his masterful plays (Hughes 1). Beckett's works have astounded many through their utter divergence from the typical basis of a play. His blatant discount for the traditional concepts of character development, setting, time, and sequence of events distinguish Beckett's plays from a myriad of themed dramas. Because of such breaks from the standard, the message of Beckett's plays rings clearly. In his ground breaking play Waiting for Godot, Beckett describes two men, Estragon and Vladimir, who come to a rock and a tree beside a road and wait for an unknown "Godot" in vain day after day, idly making frivolous conversation and casually meeting another pair of characters, Pozzo and Lucky, who pass by daily. His follow up play, Endgame, creates a similar scenario with a blind, chair-bound man, Hamm, and his servantile friend, Clov, stuck in a room characterized only by two high windows and two ashbins housing Hamm's parents, Nagg and Nell. Such unusual plays portray the American Theatre of the Absurd perfectly. In both Waiting for Godot and Endgame, Samuel Beckett expertly incorporates nonconformist setting and dual chara...

    Read More

  • Theatre In Changing Society

    373 Words  | 1 Pages

    The survival of theatre lies in the very nature of humankind: its inner voyeuristic drive. The desire to watch other people dealing with their conflicts and fates challenges as well as reinforces values and the morality of society. The theatre provides an exciting opportunity to watch stories and situations as if they were real life, showing us the truth of our nature.

    Read More

  • Importance Of Theatre

    1376 Words  | 3 Pages

    Theatre is a more language driven medium, while movies and television are driven by what you see. Theatre relies solely on excellent script, and acting. Theatre has a live element, a more heightened sense of realism. Some argue that we are losing the very essence of theatre, its live-ness, because of recorded media seeping into plays and performances (Trueman). With technology things can more easily go wrong. Lyn Gardner says that if the show relies too heavily on technology, it can cause performances to be canceled completely due to technical glitches that instead of adding to performances, the technology has become the show. The spectacle has began to make actors obsolete, leaving the audience to feel alienated and passive to the performance rather than part of it as they should feel

    Read More

More about Elements of Theater

Open Document