Each and every day, people all over the world walk outside, watch television, get on the internet, or any number of things where they see advertising for companies and their products/services. Every company has a symbol to represent them called a logo which can be a simple object, a letter, or maybe even some sort of colored shape. The possibilities for what can be created are endless. Symbols are used as a way to convey messages without spoken or written words so there are no language barriers, however there can be some difficulties with cultural mismatches.
What is graphic design? Graphic design is the process of combining different artistic aspects of text and images in different things such as advertisements, logos, magazines, etc. The elements that make up graphic design date back long ago, possibly even to times we do not know of, they include aspects ranging from simple symbols and colors to font types and handwriting throughout the ages, each slowly developing and evolving into what we see today. What most people may not know is that there is a difference between the words logo and logotype. While a logo can be made up of both symbols and text, a logotype is composed entirely of typography. Typography is the style and appearance of printed matter, basically meaning all types of text such as Arial, Times New Roman, and others you may have heard of. Even some languages are made entirely of symbols, Chinese is an example, and it is composed entirely of pictograms. A pictogram is an image that represents an object and they are used for conveying information through a common “visual language” able to be understood regardless of one’s native language or degree of literacy.
The most common form of graphic design is log...
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...we have seen it. Although designers have to be careful, think about the psychology behind the design, and make sure their generated graphic cannot be misinterpreted to mean something bad.
In conclusion, graphic design is a very important element in modern society and will continue to grow as an industry in the days to come. It has developed from something hardly used at all to something seen literally everywhere in the world. Many people may not even realize they are looking at it when they are. From logos and symbols, to text and color, graphic design consists of so many different elements that all come together to create something the consumers will remember.
Works Cited
http://www.designhistory.org/ http://www.artyfactory.com/graphic_design/logo_design_history/logo_design_history.html http://www.webdesignerdepot.com/2012/08/the-psychology-of-logo-design/
For example they use logos for when they talk about how many children are starving, how to fix the problem, and why there is a problem.
Unlike literature, symbols can be associated with various tangible or intangible objects to different people. This is because symbols are not comprehensible to the general public. I propose that symbols have four different levels of understanding while literate means on communication can only convey one level. The deeper connections associated with symbols cause informed viewers to experience a wide array of emotions when they see a symbol they are affiliated with. Organizations such as businesses, fraternities, and athletic clubs use symbols to invigorate their members with emotion that is not supposed to be acquired by the rest of society.
The text is set apart from the rest of the picture by being placed in a section by itself and using bold, capitalized letters to draw the attention of the viewer. English is a language that is spoken all over the world and by using it to express the visual text, ADOT, despite being a French organization, exponentially boosts the potential number of viewers. By using numerical figures, the artist enhances their argument by giving the viewer something concrete to contemplate while lending credence to the overall statement. Trademarks and logos are often interpreted as sources of authority that lend credibility and stability to an argument.
We have to cross the barriers of languages and cultures. We can do that with a universal symbol to represent the idea we want to convey.
Globalization raised the challenge of design in international context for designers. Alan Chan came up with a brilliant situation on his project which helping the international giant Coca-Cola paved the way to Chinese market. By combining the similar curves from Coca-Cola’s logo and Chinese traditional ink printing, Chan designed the Coca-Cola’s agreeable image in Chinese character. The legible local identity has became the key to made Chinese people accepted those exotics pops further to occupied the local market.
Logos is the appeal to logic, it can be used to convince an audience by the use of reason. The Make-A-Wish Foundation’s website uses logos to convince users to donate money by explaining how they proudly safeguard each donation. By explaining how each donation is protected, the user may be convinced to make a donation because they believe it will be safe guarded. The Make-A-Wish website also uses images to appeal
Born in Russia, Alexey Brodovitch (1898-1971) is known foremost for his work as a graphic designer. His career started in Paris, then he decided to immigrate to the US in 1930, where he began to leave a significant influence on America graphic design and photography at the peak of his career as an art director of Harper’s Bazaar. The use of white space, asymmetrical layouts and dynamic imagery have made Brodovitch himself distinctive from other designers at the time, thus shifted the nature of magazine design into the next level. With the first poster “Bal Banal” in a competition, Brodovitch career as a graphic designer brought him many opportunities of various designers and agencies, as speaking of Harper’s Bazaar and Portfolio. Carmel Snow, an editor-in-chief of the Harper’s Bazaar once said when she offered him a job.
Many do not consider where images they see daily come from. A person can see thousands of different designs in their daily lives; these designs vary on where they are placed. A design on a shirt, an image on a billboard, or even the cover of a magazine all share something in common with one another. These items all had once been on the computer screen or on a piece of paper, designed by an artist known as a graphic designer. Graphic design is a steadily growing occupation in this day as the media has a need for original and creative designs on things like packaging or the covers of magazines. This occupation has grown over the years but still shares the basic components it once started with. Despite these tremendous amounts of growth,
An analysis of the signs and symbols used in Patek Philippe Geneve's "Begin your own tradition" advert.
To design a graphic image, it is important to incorporate various kinds of visual elements to the particular image such as posters, banners, advertisements, billboards and so on in order to create an image which can represent a situation and at the same time deliver some key points or messages to viewer about situation. Each of these visual elements plays their own role in indicating some signs or delivering some implicit messages to the viewer. The types of visual elements used in graphic design are point, line, form and shape, movement, space, pattern and texture; these elements has been applied in advertisements, painting of pictures, packaging of manufactured products, book covering, gift wrappers and so on.
Aesthetics is the theoretical study of the arts and related types of behavior and experience. It is traditionally regarded as a branch of philosophy, concerned with the understanding of beauty and its manifestations in art and nature. However, in the latter 20th century there developed a tendency to treat it as an independent science, concerned with investigating the phenomena of art and its place in human life. Yet, what in a field with a hazy line in between being classified as a science or study of beliefs is considered data for determining what can be studied? It can simply be drawn to the only three things involved in the process of art : The creator, the person experiencing, and the art itself.
Computer Graphics is the bond between humans and computers. Computer graphics is a large field that branches into almost all fields of computer science; however its roots are young. Computer graphics has massively grown over the past 40 years and is now our primary means of communication with computer applications. Do to technological limitations in the 1950s, computer graphics began as a small, specialized field. The Whirlwind project at the Massachusetts Institute of Technology is marked as the origin of computer graphics (Machover 14).
I was interested particularly in doing graphics design and the visual communication that I was inspired by combining images phrases and ideas to illustrate to the target and audience so that they would impact and react on those kind of illustrated for e.g. the billboards, poster, the product packaging and lots of more advertisement there. There are lots of elements on different types of media that I have already mentioned but there are also examples like Logos which really encourage people and make those people to think about logos. There are also lots of books designs and magazines advertisements thinking from these graphics design use of socially, morally ethical thinking mainly it happens when people do mostly think about positively and negatively so it would affect people’s mind and they would think more in detailed meaning which is called graphical visual communication, to demonstrate the recycle logo which would be advertise the recycling of ‘trees hunger and suffer do recycle paper’.
‘You cannot hold a design in your hand. It is not a thing. It is a process. A system. A way of thinking.’ Bob Gill, Graphic Design as a Second Language.
Human’s have always struggled to express themselves. Art, is considered by many to be the ultimate form of human expression. Many assume that art has a definition, but this is not the case. Art, it can be said, is “in the eye of the beholder.” This simply means that what you consider art, someone else would not. Art is part of a person’s internal emotions, which signifies why different people see art as different things. Every type of culture and era presents distinctive and unique characteristics. Different cultures all have different views of what art can, and would be, causing art itself to be universally renowned throughout the world.