Apple Case Study

721 Words2 Pages

The customers of the electronics shop online through the company website or through socio media grounds where the electronic tools and software are advertised. The purchase is made online just by clicking buy the product in the page. Another technology that Apple has introduced in electronic purchase is the use of cellphone to reach customers in distant places. The Apple Inc. Company, several retailers and wholesalers use video streaming with their homebuyers, mainly through applications such as the use of a Skype, Face Timing and a use of Periscope. Cellphone application technology have permitted users to choose the Video Tour to have the company partner agents take customers through the purchase of electronic tools and services with their phones.
Regional differences in global markets with respect to mobile technology infra-structure …show more content…

Company has other regional stores that sell electronic tools in 479 regions in the world apart from the headquarters in US. These retail regions are in 18 countries and 39 countries that perform online selling. The kind of technology in these regions is different from the infrastructure in the headquarters. The kind of technology in the regional stores is designed to suit the regional needs and regulatory requirements. For example, the Apple Store in Regent Street, London, is the first store to open in Europe in 2004 and it gives Apple Company the most profit due to technological advancement. The good performance is due to adoption of online selling techniques in London. There is higher use of cellphones in London. Use of Video Screams is a normal thing in this

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