Research question: What is the elderly’s perceptions of filial piety commercials?
Sub-question
How do the elderly feel about the image of elderly in filial piety TV commercials?
Do filial piety commercials create desire for the elderly to buy those products?
Is there ageism in those commercials?
Interview is a data collection method which “generat[es] empirical data about the social world by asking people to talk about their lives” (Holstein, Gubrium, 1997, p.140). This method is privileged for accessing respondent’s meaning, feelings, emotions, and opinions. By encouraging the respondents to share their experiences and perspectives of a certain topic, researchers are able to obtain interviewee’s hidden feelings, attitudes and opinions on this given topic. Referring to the audience of advertising, this research focus on elderly’s opinions on those commercials and the image of elderly in those commercials to explore if ageism exists in the context of filial piety advertisement. As a research which aims to explore the elderly’s perception about a certain type of commercials, the advantages of interviewing is suitable to provide such kind of data.
Compare to a standardized survey, interview respondents are viewed as an active meaning makers rather than a passive role that been match into an
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The elder individuals commonly tend to have low adjustments to new technology (Roupa et al., 2010), thereby, using medium related to new technology, such as E-mail and online video chat and voice call services, might make the elderly feel uncomfortable to share and affect the result of the interview. Moreover, due to the common age related vision or hearing degeneration, a face-to-face interview which can provide multiple channel of information is more suitable for communicating with the
Many television commercials choose to feature a contrast between youth and maturity as their subject. An “Oreo Cookie” commercial, for example, features a little girl who is about four years old mimicking her grandfather’s actions in eating a cookie. Another commercial advertises the popular theme park, Six Flags Great Adventure. This commercial, entitled “The Six Flags Dancing Man,” features an elderly man dancing like an enthusiastic child. This relates to Stephen King’s idea in “My Creature from the Black Lagoon,” that adults long for and are often reminded of their childhood. Meanwhile, Rita Dove’s essay, “Loose Ends,” and Marie Winn’s essay, “Television Addiction,” each presents the great influence television has on life, often because of television’s great aspect of reality. Together, these ideas support the reasoning behind an advertisement’s attempt to sell abstract ideas. By using youth and old age in commercials, advertisers can sell nostalgia as a way of making commercials more memorable.
This essay is an analysis of two advertising posters, one of being a modern piece of media, the other being aimed at the previous generation. I will be reviewing posters from Coca Cola and Benetton, the latter being the modern piece of media in this comparison.
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Jean Kilbourne’s “Two Way a Woman Can Get Hurt: Advertising and Violence” is a section of a book titled: “Deadly Persuasion: Why Women and Girls Must Fight the Addictive Power of Advertising” that was originally published in 1999. It is about the images of women that advertisements illustrate. The central claim or thesis of the document is that: “advertising helps to create a climate in which certain attitudes and values flourish and it plays a role in shaping people’s ideas” (paraphrase). The author wants people by all genders and young children to acknowledge a right attitude towards what is shown in the advertisements so that the standards of behavior will not be influenced. As a result, it enables the negative contribution from the advertisements to be limited or eliminated.
Ageing is something that everyone will eventually experience if they are fortunate to live a long life. The process of ageing comes with various negative and positive outlooks. In western culture, ageing for both genders is particularly condemned. In the media in particular, the process of ageing for men and women vary greatly. Where, women are condemned for ageing more than men are. Media greatly highlights on the stereotypical notion of ageing especially in the aspect of portraying men and women and their social roles through advertisement. I will be discussing
The story, we can even call it a conversation between father and son, of this ad seems to happen in the home of Carl. Both Carl and his father look kind and warm which leaves a good and reliable impression to everyone who watch the ad. All the old people like Carl’s father and young energetic people, including men and women, like Carl are likely to be the audience of this ad as the atmosphere of this ad will make those people feel like they may have some common character with Carl. The conversation also tries to appeal to people who have encountered some harassment or unfair things, who love justice and peace and who need to gain equal rights and all of those ones who have suffered compose the majority of this society. People who have the same
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Advertising is always about appearance. It is also about information and what really satisfies people. Undoubtedly that advertisement of woman has been increased dramatically and obviously in such a way that turn out to be an important part of people’s lives. Recently, with advertising developments, there are more and more prospective is shown to the public. It cannot be denied that advertisement consist of negative scenes that shape females identity. Nevertheless, majority of individuals in modern societies deem that, such advertisements can caused so many harmful effects to women gender identity, such as low self-esteem. Also, it can cause depression to the women advertising due to the lack of confidence. Whereas, minority of people believes that, it is all about the women own decision whether to be exposed in such kinds of images or not. As well, it may benefit both parties, women who advertise and the advertising companies organizing them. It can be assumed that, this issue so-called advertising shapes female gender identity, has both benefits and damages, and damages can occurred more than advantages. This essay will attempt briefly to argue the damages and benefits of how advertising shapes women gender identity.
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This research studies the elements used in the Coca-Cola advertisements over the years and how it has managed to influence the society to consume the beverages that they produced. The researcher has chosen to study the Coca-Cola Company specifically as it is one of the most successful companies surviving for over more than a century.
Surveys are an effective and popular method for research because of the efficiency, versatility and generalizability. Generalizability is the ability to sample and draw research conclusions for large populations (Bachman & Schutt, 2012). In order to effectively maximize outcomes in survey research, surveys must be structured to avoid unclear or confusing questions. Demographic related questions should be avoided if not pertinent to the research study (Bachman & Schutt, 2012). Generally, the motivation of the researcher is clearly identified in a survey, and the respondent has the option of declining involvement in the survey. There are fewer ethical dilemmas with survey research than other types of research methods.
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