Price Elasticity And Price Elasticity

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In calculating the elasticities for each independent variable regarding price of our frozen microwavable food, price of our leading competitor’s product, per capita income of supermarket locations, monthly advertising expenditures, and how many microwaves are sold in the area we can determine if it would be best to increase, decrease, or even that a variable doesn’t have any effect on the quantity demanded. So, first we need to compute the elasticity of each independent variable. When we plug in the given data for the quantity demanded equation we get: QD=-5,200-42(500)+20(600)+5.2(5,500)+0.20(10,000)+0.25(5,000) QD=17,650 Now we can determine each independent variable. So, Price elasticity would be (-42)(500/17650)=-1.19. Price elasticity …show more content…

Looking at price elasticity we see that the absolute value is greater than one. This means that if the company decided to increase the price of the product there would be a decrease in quantity sold. From the data we can conclude that the price elasticity is elastic. “When demand is elastic—that is Ed >;1—a given percentage increase (decrease) in price is more than offset by a larger percentage decrease (increase) in quantity sold” (McGuigan, Moyer, and Harris, 2014). Since, the product is somewhat elastic an increase in price will result in lower quantity …show more content…

“If, however, changes occurred in the other determinants of demand, we would expect to have a shift in the entire demand curve” (McGuigan, Moyer, and Harris, 2014). Some of the changes that would cause the demand curve to shift right would be increase in the purchaser’s income, decrease in price of the competitor’s product, a wave of consumers looking to switch from high-calorie food to low-calorie food could also shift the demand curve. For the demand curve to shift left factors such as an increase in price of our competitor, a decrease in our customer’s income, or a third competitor entering our

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