The first adverse effect of weight loss advertising is that it gives an illusion to women that being thin means beauty. The slimming companies recruit many beautiful celebrities to be the spokespersons. They post the photos before and after having treatment of those celebrities. Then, they made a comparison of those photos and exaggerated the beauty of after losing weight. In this case, women who are satisfied about their body initially may lose their confidence when comparing to those celebrities. They may find themselves imperfect and would consider the need of having those treatments. In fact, being thin is beautiful is partly correct only. It cannot apply to all females...
... middle of paper ...
... about the practical and useful ways to lose weight rather than believing all the words mentioned in advertisements.
In short, the weight loss advertising has definitely caused several adverse effects that most women are already misled by the advertisements that being thin is equal to beauty. In order to redeem this undesirable situation, Government must take the initiative in educating people about the useful means of losing weight and what is real beauty. Furthermore, they should try to regulate the message that the weight loss advertisements try to convey to the citizens. They should avoid any consciousness of discrimination against fat people appeared in the advertisements. Only if the above measures are being taken, can the atmosphere of losing weight stops eventually and less women will fall victim to the weight loss advertisements.
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