Essay on The Effects of Technology on the Hospitality Industry

Essay on The Effects of Technology on the Hospitality Industry

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1 INTRODUCTION
Hospitality is the relation between the guest and host, or the act or the practice of being hospitable. This includes the reception, entertainment and generally looking after the guests, visitors or strangers. The word hospitality is derived from the Latin hospes which means “host”, “guest”, or “stranger”. Hospes is formed from hostis which means stranger. Today in many areas hospitality has developed in various ways, no two ways of hospitality are the same such as in India the term atithi devo bhava is used and guest is considered god like and we are told to respect them as such by touching their feet, in other countries such as the western people prefer a handshake and hospitality is more formal. This is one of the few industries that are directly involved with serving its customers in many significant areas for their wellness that are eating, drinking and sleeping which are some of the most important needs of an individual that a hospitality professional looks after, these are basic things we can provide but the times are changing we are in the 21st century now and the hospitality industry has as any industry been heavily impacted by it. Technology today has completely changed the industry which is why it is important to see which sectors have been affected, where many things have been changed and a new generation of professionals has emerged, which understands it and continues to expand it. This project has given me a new insight into the types of technology that are emerging to improve not only the experience of the guest but also the employees in this industry and their employers. This is why I have chosen five technologies which vary in functioning and development the technologies are Global Positioning Sys...


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...t to be treated
Integrity – a person of your word; highly trusted
Innovation – open and evolved in creating or executing on “new”
Passion – love the TEAM, the client and the work we do
Attitude – consistently display a positive, can-do attitude










4.1 REACH
The powerful system of Reach by NAVIS, generates targeted email lists from data housed on separate systems. NAVIS Reach is based on 25 years of experience in the lodging industry. The system captures guest information and lead data from multiple sources that include the property management system, external lists, the NAVIS Narrowcast solution, and or other sources. Reach cleans and de – dupes the names, removes pre booking and automatically groups people into households in real time. Once the data is captured, NAVIS Reach provides easy to use tools to generate lists from the combined

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