According to various research studies in the field of online social networks, it has been revealed that social media is impacting the lives of the youth greatly. When using websites such as Twitter, Facebook or MySpace, there have both positive and negative effects on the youth. As we know, youth has always played an imp...
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...ike). Social media profile information is really valuable to the advertisers for the promotion of their product. This help the companies in market research. Some companies tend to outsource their social media asset management to their advertising partners. By acting social networks as stepping stones, social media marketing can gain a lot of benefits including relationship building, brand building, publicity, promotions and so on. So, it can be concluded that social media marketing proposes several opportunities for entrepreneurs, small businesses, midsize companies and huge corporates to build their brands and business (Gunelius,2011).
Another important contribution of the social media is that it reveals out various scams and frauds. People are making live videos of any fraud or scam happening near by without any fear. It also helps in mass invitation for any event.
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