Every day in the United States, approximately 3,000 people 18 years and younger smoke their first cigarette according to the CDC. Of those people, at least half of them are likely to become a daily smoker. In a TV commercial from Truth, a man named Gruen speaks out about how tobacco use changed his life- and not for the better.
In the commercial, you can see the effect smokeless tobacco had on this man before he even tells his story. Gruen does not go into too much detail about his life after tobacco. He just states how big of an impact it had on him and lets the audience see for themselves what it did to him. Being that he was 13 when he started using tobacco and 17 when he was diagnosed with cancer, this TV commercial is aimed at everyone who smokes or uses a tobacco product, but more importantly at teenagers and young adults.
The Truth campaign is sponsored by Truth Initiative, a national public health organization. They are big on speaking out about tobacco companies and their products. Most of the commercials from the Truth campaign are directed towards ending...
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