The Effects of Media on African American Females

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Can you imagine living in a world in which your beauty is not seen as beauty at all? Many black women wake up to this reality every morning. Living the life of an African American female is difficult because you do not fit into the Eurocentric paradigm in which you are forced to be reminded of daily. Media shows us as a people who we are and how we are supposed to be. Media affects black women in a negative way because it portrays black women in a negative way. Black women have to face the effects of being over-sexualized through media. As a result of African American women being over-sexualized and used for only their appearances, they feel obligated to focus on their appearance and sexuality. This is because they are shown through media that "their bodies are public domain, belonging less to themselves and more to others" (Gordon 245). Rap videos, in particular, sexualize African American females frequently. A study was conducted to determine if there was a link between exposure to these types of videos and unsafe sex, drug and alcohol use, and violent behavior in African American adolescent females. According to the results, adolescents who had more exposure to these types of videos, were more likely to have hit a teacher, have been arrested, multiple sexual partners, used drugs, consumed alcohol, and/or have acquired a new sexually transmitted disease (Wingwood, DiClemente, Bernhardt, Harrington, Davies, Robillard, Hook 437). Exposure to the Eurocentric paradigm as a child affects the self-image of many African American adolescent females. Dr. Kenneth Clark conducted a study to determine what young black females ages four and five consider attractive. ABC news reports that when given a black doll and an identical white doll, ... ... middle of paper ... .... Essence, 8 Feb. 2014. Web. 23 Mar. 2014. "What Dolls Can Tell Us About Race in America." ABC News. ABC News Network, 11 Oct. 2006. Web. 23 Mar. 2014. Bond, Beverly. Mega Consumer Goods. "Imagine A Future: My Black Is Beautiful" 22 Apr. 2013. Web. 23 Mar. 2014 Comstock, George A., and Erica Scharrer. Media and the American child. Burlington, MA: Elsevier, 2007. Print. Gordon, Maya. "Media contributions to african american girls' focus on beauty and appearance: exploring the consequences of sexual objectification." Psychology of Women Quarterly 32.3 (2008): 245-256. ERIC. Web. 18 Sept. 2011. Wingood, G. M., R. J. DiClemente, J. M. Bernhardt, K. Harrington, S. L. Davies, A. Robillard, and E. W. Hook. "A Prospective Study Of Exposure To Rap Music Videos And African American Female Adolescents' Health." American Journal of Public Health 93.3 (2003): 437-439. Print.

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