The Effects of Consumerism on Adults and Children Essay

The Effects of Consumerism on Adults and Children Essay

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The Effects of Consumerism on Adults and Children
Businesses are creatively successful when designing a persuasive advertisement for increased profitability. The most popular ways of broadcasting a product are through radio, internet, billboards, newspapers, and television being the most effective. Many adults watch TV and they are usually the ones with the paycheck, so commercials are aimed toward them. On the other hand, it takes less than a strategic mind targeting children because they are fascinated by the simplest things. For years businesses have been perfecting commercials. Although marketing has had an impact on some adults, a more efficient route was discovered. That was by publicizing through the vulnerable minds of children. It’s awful how the effects of consumerism damages children far worse than adults; therefore, states should have laws protecting children from being commercialized.
Commercials aren’t promotions for the best interest of the people. Instead, they’re product driven illusions to get people interested. Company’s can increase profitability through effective marketing strategies. According to Mr. Kirkpatrick, of CSU Pomona, marketing is defined as “a technological or applied discipline that aims at defining the formal character by which to create, promote and deliver need-satisfying products to consumers.” By anticipating the needs of society marketers can set the merchandises value at a profitable price that people would pay. Through advertisements, specific goals can be met for both the entrepreneur and the consumer.
Many years ago when television hadn’t existed, it wasn’t advertisements that caught the audience’s attention. It was the first newspaper in North America, which originated in Boston arou...


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... be taught to recycle a lot of the things we throw out daily. Enlighten them on how the United States is a materialistic country compared to other nations. This way a child might learn to be grateful for what they have. If not, teach them in a positive manner not to discourage them from wanting to learn more.



Works Cited
Chase, Dan. “Natural Resources.” Environmental Science. Heald, Fresno. August 2009. Class Discussion.
De Botton, Alain. Status Anxiety. New York: Pantheon, 2004. Print
Kirkpatrick, J. “Theory and History in Marketing.” www.csupomona.edu/~jkirkpatrick/Papers/T&HMkt.pdf.
Rey, Christina. “Consumerism.” Questionnaire. Fresno: Heald College, 2010.
Streissguth, Tom. Media Bias: Open for Debate. New York: Benchmark, 2007. Print.
Schor, Juliet. Born to Buy: The Commercialized Child and the New Consumer Culture. New York: Scribner, 2004. Print.

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