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Challenges for Amnesty International
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He Has His Mother 's Eyes
“He Has His Mother’s Eyes” is a very sad and emotional message yet so powerful. This Particular ad is meant to provoke people 's thoughts and raise awareness all around the world; certain people may not have experienced such things but that does not mean it should be ignored. Child abuse is increasing by the year, which is why there is now a series of ads created by the powerful human rights organization Amnesty International to help stop abusive acts in general.
The advertisement portraits children baring horrible facial bruises and cuts. some children look as if they have a broken nose, while others with severe looking bruised eyes. The ad has a caption that illustrates the relationship to their mother 's features.
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The picture of the advertisement is very moving itself.The very noticeable pitch dark background denotes terror,misery and despair giving us the idea of how appalling the situation is.The young boy’s depressed and innocent expression adds to the dreadful image and makes it’s viewers emotional.We can clearly see a black eye on his face showing he is a victim himself and this injury focuses on the fact of how gruesome and painful it can be to be a victim of such abuse.In the middle in white text is written,”HE HAS HIS MOTHER’S EYES”.This is the main and the most highlighted part of this advertisement and the font size and bright color makes it more visible than any other text in the image.The line is presented in a sarcastic manner adding slight humor to the criticism of this issue.When we say someone has his mother’s eyes we mean that person’s eyes resemble that of his mothers’.In this case,the young boy not only inherits his mother’s looks but also the sufferings and hardships that his mother had to go through due to physical abuse.I thought the way this message was presented makes the argument even more compelling.The ugly truth hidden under this sarcasm hits the viewers the most as they realize how easily this damage can transfer from one person to another,in this case from a mother to her son.In a smaller text at the bottom right of the picture it says to “report abuse”.This shows civic engagement that as a responsible citizen we should raise our voices if we
This advertisement features Pathos, because the little boy in the advertisement will probably make people feel guilty, because they spend a lot of money on unnecessary things and waste it, but this child says “Don’t I deserve a happy life?”, and this will probably make people from our society want to spend money to support this cause. This advertisement also features patriotism, because it suggests that purchasing this product will show the love, and support you have towards your country. This company makes people from America want to support this cause. It says in the advertisement,” Help stop child poverty in America”. This advertisement also features Transfer andWeasel Words because it uses positive words, and positive images to suggest that the product being sold is also positive.
This advertisement from the American Society for the Prevention of Cruelty to Animals (ASPCA) immediately affects the viewer’s emotions. By playing sad music in the background while images of scared and injured animals pass the screen, the creators of this advertisement are successful in compelling many viewers to open up their wallets and donate to the cause. Through the use of common rhetorical devices as well as less obvious strategies, this advertisement targets the viewer’s mind and succeeds in its goal of presenting the topic as a problem that needs to be solved. However, it is interesting to consider whether the problem that should be addressed is really animal neglect or something bigger, like the fact that many citizens prioritize
Aside from the biggest image at the top of the ad, the first aspect that captures the attention of the readers is the statement in capital letters and bigger font, “Your mom wasn’t your dad’s first”. In a society that still considers discussing sexual relations as openly in the media a tabu, the sentence shocks
The eyes are a one-way street to a person’s soul. Throughout F. Scott Fitzgerald’s Great Gatsby, there are many connections between eyes and a greater symbol, which symbol lies deep within the story. The reader is given small hints through the story on how the character truly is, based on descriptions of the character’s eyes. Throughout The Great Gatsby, the eyes of various characters are used as a symbol, from the symbol of being able to reveal true personalities to being an all mighty figure.
All advertisers want the same thing. They all want to catch your attention. In order to do that, they use three simple techniques called ethos, logos, and pathos. These are the reasons why you feel and think the way you do when certain advertisements come on. The company that made this ad was Band-Aid. Band-Aid has always been in a family’s first aid kit. The technology of Band-Aids’ bandages has evolved over the years to make them better to care for families. Their Band-Aids come in all characters and types. The target audience is children and their parents because the Incredible Hulk was made around the time the parents were kids. The generations today still knows who the Hulk is. It is a print ad of the hulk’s arm,
However, such ads gain a lot of media coverage for their lewd depictions and thereby a lot of free views for that ad. The drawback is it allows children to be seen as sexual creatures and thusly advertisers take away their innate innocence. As children see these ads, they become predisposed to thinking about others sexually at a young age. If parents do not step in and teach their children the morals, they can grow up to think that men are supposed to be perverted and women submissive. In an example given by Kimmel, a boy as young as three and a half was reprimanded by his father for behaving too much like a girl for crying when injured. His father sought to make sure that he did not turn out to be weak and effeminate and to instill manlier qualities within the boy by making him spend more time with him. By spending more time with the father, Sigmund Freud states that the boy must go through a period of disassociation from the mother and association with the father. During this time, it is thought that the boy will learn more about manhood from his father and learn to identify as a man where he must learn to be confident, not only emotionally but sexually. While the boy may not learn the ideals directly, he will observe his father’s actions, and from the father’s example the boy will learn about the ideals of the society he lives
For example, at the end of the commercial, the quote, “Our children and grandchildren will look back at this time… and we need to make sure that they can be proud of us.” (Clinton, H.), tries to create an atmosphere that makes you feel protective and compassionate, since most parents want to give their children the best life they possibly can. Another technique that was used in the commercial was showing the young children’s facial expressions while they were watching Trump discriminate others, and display disturbing behavior while being praised by his supporters. The children in general, convey certain feelings from the reader while watching the commercial. Children are seen as innocent and willing to learn, so when the viewer sees them watching Donald Trump speak as terribly as he does, emotions start to arise. The black screens that contain the phrases “Our children are watching.” and “What example will we set for them?” also sets a concerned tone. That concerned tone makes you question Donald Trump’s words and actions, as well as his qualifications to become the President. The music and somewhat, dark color scheme also create a gloomy atmosphere as well. Hillary uses her slow and comforting music, as well as her soft and soothing voice, to make you relate to her on a motherly level. It makes you feel like you need to choose the best candidate to
The commercial emphasizes an altruistic parent-child relationship throughout. It shows all of the incredible ways a father sees his daughter grow through her first years of life and the impact she has on him. Using this relationship coupled with the nostalgia-inducing music played throughout the commercial provides the audience with a feeling of saudade that shapes the advertisement.
The advertisement by the Office of National Drug Control Policy strongly persuades the reader not to dabble with marijuana. In the image, the close-up of a crooked bicycle wheel sits on an asphalt road. At first glance, maybe the reader does not recognize what the image explains to the reader and what it is about. However, the viewer figures that there is a sad story in the ad. The viewer reads the story of this wheel in the upper right hand corner of the picture.
A child who has lost his mother in a busy airport is a scenario that most audiences pay attention to. It’s thrilling in a way- will the protagonist find his mother? This video commercial is one that leads the way in the anti-smoking campaign. A young boy is walking alongside with his parental and the next minute is alone. Looking around trying to locate her, the effort is unsuccessful. Unaware what to do next, he cries and cries (See Figure 1). A narrator voices, “If this is how your child feels for losing you for a minute, just imagine if they lost you for life. (13QUIT)”
A lot is shown in this 30 second advert many symbols, different images, all kinds of colours and a small variety of people. The first thing we see is a person holding a magazine with a women's face on it, the name of the women on the magazine is Caroline Penri after this a celebration is revealed there is a lot of people everywhere smiling and laughing and drinking most of these people are white, then we see two children they were boys and they were also white. After the boys were shown, we see bottles of total effects (the product), next we perceive the same two boys shown before, though this time they seem to be upset. After the upset boys are shown, we see the woman that was shown at the beginning (Caroline Penri) in bed with a man next to her. The last thing the advert portrays is a variety of cakes with numbers on them the numbers were 27, 30, 33, 34 and 36. One thing that really stood out to me in this advert is the numbers they had used like a list, 1 wedding, 2 kids, 43 bottles of total effects, 7 signs, 185 tantrums, 378 pre-dawn starts and 9 birthdays.
To start, the entire background is black which creates a sense of void as if there is no life left in the girl. In contrast, the black background could be paired with the light gray image of the face and skull to seem like an x-ray photograph. In this case an x-ray image is most commonly associated with broken bones. This means that the girl was struck at thirty miles per hour and survived with only broken bones since there is an 80% chance he’ll live. Since the image is in grayscale rather than color, the use of lighting is more noticeable. Although the lack of color takes away from the humanization of the girl because her eyes are a soulless black, the lighting gives her a sense of innocence. With contrast to the black background and the dark areas of the skull, the tones of light gray around the girl’s face give her a sense of purity. Also, use of grayscale in the image to make it simpler since the colors are only black, gray, and white rather than broad spectrum of colors that could potentially have been included. This adds to the effect created by the structure of the ad since the image is “black and white” and the message is addressing only life and death. The structure is simple and the lighting is simple so the message taken from the ad should be simple: do not exceed the speed
The bold print also indicates for the woman to remove her clothes, or for the viewer to do so. Everything is very clean, clear, and appealing to the eye. There is a highlight around the woman’s body leaving her look like she’s glowing. The weight scale is indicating that the woman has lost weight and she is shocked by how much she weighs now. The company displays this petite woman which advertises, if you drink their product then the consumers can look like her. This add is posing as a sex symbol for men and is showing younger women that they should look like this woman in the ad. This ad is also indicating that only ‘sexy’ and ‘healthy’ woman can produce healthier milk.
... daily litany in the news of women being raped battered and killed.” This does not mean that make light of violence and sexual assault to women is any more okay in an ad. In the controversial Duncan Quinn, Relish and A Victim of beauty advertisements all showed a blatant disregard to women in today’s society theses advertisements capitalized on very serious issues for women in sociality just to sell a product. The advertisers use female victims of violence as a shock tactic to draw viewers in to the ad. Theses advertisers have disregard the raging war agents the epidemic of violence, rape, murder and molestation that plagues most parts of the world. The major connection in the ads is violence to women thus making the statement to society that it is okay to abuse, molest, and violate women. How can discourage violence against women when advertisements encouraging it?
magazine ads, child are hit by one subliminal message after another. They are shown how this