Essay on The Effects Of Canned Wine On The Beverage Industry

Essay on The Effects Of Canned Wine On The Beverage Industry

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A recent trend has emerged in the beverage industry that pinpoints a change in attitude and behavior in consumers. Want to find out what this new trend is? Next time you are at a grocery store, walk down the wine aisle and look for something out of the ordinary. Between all of the wine bottles something different will pop out: wine cans. It now seems that beer is not the only alcoholic beverage sold in cans. Within the past year the creation and consumption of canned wine have greatly increased. In fact, canned wine sales have more than doubled in the past year, according to a Business Insider study. The study showed that sales of canned wine reached up to a revenue of $6.4 million in 2015 and so far to $14.5 million in 2016. Although, canned wine currently only makes up about 1% of the market, the growth rate is rapidly climbing, comments Sommelier, Andrew Jones.
The idea of canned wine only began a few years ago. Andrew Jones, who started Field Recordings winery in Paso Robles, California, was one of the first winemakers to make the switch to cans. Jones states that using cans ...

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