Advertising: Advertising Is A Form Of Market Communication

Advertising is a form of market communications, used to encourage, persuade, or manipulate an audience to take or continue to take some action. Any mass medium can deliver advertising. Some random examples: Newspapers, magazines, radio and television broadcasts.

In ancient times, Egyptians wrote sales messages on papyrus wall posters and political ads were on the walls of Pompeii. Simple commercial advertising existed in Greece, Rome, Arabia, Asia, Africa and South America. In the middle ages, most people were unable to read, so when they saw images of clothing, shoes, horseshoes or bags of flour on signs, it would point out the tailor, cobbler, blacksmith or miller. Advertisements that were promoting medicines and books were printed every week in the newspapers. During the 19th century advertising grew as the relative wealth of nations expanded. Advertising grew along with the mass production from the late 19th century. In 1836, the newspaper La Presse was one of the first to have printed paid advertising on its pages. The money it got for advertising allowed the paper to lower th...