The Effects That Food Has On The Brain

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Scientists have recently discovered that there are many effects that food has on the brain. Neurons are brain cells. They are connected to circuits and communicate with one another to create feelings, store information, and control behavior. Neurons respond to rewarding food by shooting electrical signals and releasing brain chemicals that then travel to interconnected neurons (Kessler, 2009, p. 35 ). Neurons can be “encoded” for palatability, meaning that they show preference by firing more. For example, a neuron may be “encoded” to the taste, smell or texture of a certain food. The increasing effect of this liking towards a specific food, will cause sensory stimuli to amp up the neurons and fire them to move (Kessler, 2009, p.35). …show more content…

“Orosensory self-stimulation” plays a great role in overeating and obesity. It is a cyclic process in which eating delectable foods conveys the message to the brain that makes us want more of those foods. The thing that drives eating and makes food enticing is the Orosensory effect (Kessler, 2009, p.37 ). The opioid circuitry is best described as the primary pleasure system in the body. Opioids, also known as endorphins, are chemicals produced in the brain that have rewarding effects on the body. Opioids control persistent pain and feelings of stress and frustration. This is similar to the effect of drugs, such as morphine and heroin (Kessler, 2009, p.37 ). Stimulating the opioids with food, causes great feelings. This effect drives us to eat more food. “Nucleus accumbens” is the area in the brain …show more content…

This phenomena is known as “conditioned stimulus”. Once this happens, the cue itself, rather than the desire for the food, generates the dopamine response. The cue becomes the trigger for the desire. It grips us, arousing us to act (Kessler, 2009, p.50). “Incentive salience” is the desire activated by cues, for something that predicts reward. It is a learned association; food that once gave us a rewarding feeling, now gets triggered by cues, and we desire it. It is the wanting of the food, rather than the liking of the food, that gets us to work towards pursuing it (Kessler, 2009, p.52). Food becomes a “hot stimulus”, lighting up the emotional centers of the brain that get us to think, feel, and respond to our desire. Memories of rewarding feelings “rewire” our brain to want that same rewarding feeling again, from the same food (Kessler, 2009, p.56). When a person is repeatedly exposed to stimuli and cues, the connection among the neural circuits change, and so do their response patterns. This is known as “functional connectivity” (Kessler, 2009, p. 60). Unfortunately, because people are overexposing themselves to stimuli and cues for food, their brains are being rewired and acting differently towards the foods that are being taken in. It confuses the systems in the brain, so peoples’ brains are not reacting properly anymore

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