Effectiveness of Twitter on Presenting a Brand Essay

Effectiveness of Twitter on Presenting a Brand Essay

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Using social media can allow organizations to reach more customers or even target specific consumers. According to Larry Kim, Social Media Marketing “is a form of internet marketing that implements various social media networks in order to achieve marketing communication and branding goals” (Kim 2013). Social Media can be used for effectively creating website traffic, creating customer awareness, creating brand identity, and even communicating and interacting with customers. Website traffic is directly in relation to conversion, which is the percentage of customers who visit a store or website, compared to the customers who make a purchase. Raising customer awareness also boosts sales due to the creation or interest of new customers. When customer awareness is raised, brand uniqueness and identity is very important. One’s brand needs to stand out, compared to the rest of the organizations in the same competitive field, to promote sales and be profitable. That being said, Social Media does more than improve site traffic and sales; it provides a valuable venue for a better understanding about target audiences. The interaction between organizations and their customers is a special, but delicate relationship, which needs constant attention and fine tuning.

The Basics of Twitter and Presenting A Brand

Twitter is a very unique form of social media because of its ability to reach many users. The one word behind Twitter is: Connection. Advertisers can target specific users, interact with twitter users, and even advertise promotions and sales. Twitter is a social media network that allows users to connect and interact with one another through a feed that is constantly being updated 24 hours, 7 days a week. On the home page the user has...


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...ttps://business.twitter.com/marketing-
Sarah Mincher. (October). Using twitter for business marketing Retrieved from http://digitalsherpa.com/using-twitter-business-marketing/

Shields, M. (2014, April 4). Advertisers Spend Much More With Facebook But Twitter Performs Better. Retrieved April 21, 2014 from http://blogs.wsj.com/cmo/2014/04/04/advertisers-spend-much-more-with-facebook-but-twitter-performs-better/
[Statistics Graphs]. Retrieved April 30, 2014 from: http://www.wordstream.com/blog/ws/2013/11/05/twitter-versus-facebook-ad-performance#.
Taylor Clark. (n.d.). Retrieved from http://socialmediatoday.com/taylorclark/1721631/how-use-twitter-business-and-marketing
Prodromou, T. (2013). Retrieved from http://www.entrepreneur.com/article/226149
Volpe, M. (n.d.). Retrieved from http://blog.hubspot.com/blog/tabid/6307/bid/4034/How-to-Use-Twitter-for-Marketing-PR.aspx

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