The Effectiveness Of Different Advertising Mediums Essay

The Effectiveness Of Different Advertising Mediums Essay

Length: 1467 words (4.2 double-spaced pages)

Rating: Better Essays

Open Document

Essay Preview

The Effectiveness of Different Advertising Mediums
“Advertising in the media performs the myriad roles of informing, connecting, and entertaining. It informs us of the goods and services that are available for us to purchase and use. And, along the way, it often entertains us with some humorous, witty, or clever use of words and pictures” (Katz). Mediums are a way to advertise a business, however, the information that is given through the medium is important, however, the way it is communicated is just as important (Katz). The key for any business is its advertising, a business can have excellent growth with the right advertising strategy. The trick is choosing which type of media works best for the business at hand. With so many different ones out there it can be hard to tell which one would be best for advertising a certain business. With various choices out there, each with its own benefits and drawbacks, it can be difficult to choose the right one. Some effective medium examples include print mediums, social media, TV ads, radio ads, outdoor advertising, and word of mouth advertising (“Choosing Advertising Mediums”).
Advertising is a way that a business can effectively sell their product or service to a particular market and, this advertising has become a part of people 's daily lives. “When you listen to music on the radio, go online to update your Facebook status, watch a TV show, or read your favorite magazine, what you also did was receive information through a means of communication, or a medium” (Katz). As a business looking to advertise, one must decide what advertising medium will work best for that particular business, but how does one decide? The truth is that the right medium for advertising the business depends ...

... middle of paper ...

...and family about it and encourage them not to go. To avoid this situation, it is best to find ways to ensure that the customers always have the best experience.
Whether it is using print to make a personal connection to a customer, using social media to sell online, or advertising on the radio or television to reach a large audience, making the right decision in picking the correct medium is crucial (Katz). Picking a good medium that reflects the lifestyle of the target audience can greatly help a business flourish. Each medium is unique in its own way by having a different outcome depending on which medium is used for advertising that business and its purpose (Johnson). With all the different mediums, situations, and possible outcomes it can be tricky when choosing a medium to advertise with and brings up the question, which medium is best for the business at hand?

Need Writing Help?

Get feedback on grammar, clarity, concision and logic instantly.

Check your paper »

Essay on Effectiveness Of Advertising Upon American Consumers

- The Effectiveness of Advertising Upon American Consumers Advertising is a staple in the American Free Market Economy: it is used by companies to persuade consumers to purchase certain products, as well as to educate consumers about the benefits of their product. Dozens of varying advertising techniques are used by marketing companies in an attempt to coerce potential buyers into purchasing products. These advertisements come in many forms, in such quantity that they are now a typical part of American day-to-day life, the typical adult seeing an average of three-hundred and sixty-two advertisements for every five-hundred and ninety minutes on media (Johnson)....   [tags: Marketing, Advertising, United States, Apple Inc.]

Better Essays
1061 words (3 pages)

Influence Of Advertising On Society Essay

- Advertisements were initially created to promote a product or service, in an effort to increase sales and revenue. The evolution of advertisements has been primarily reliant on the progression of society’s capabilities and available technologies. The increase in literacy caused ads and their mediums to progress and slowly become more technologically dependent. The dramatic shift from advertisements in newspaper to radio, reflected its effectiveness upon readers. This paper will attempt to examine the influence of advertisements in society, more specifically by analyzing the use of ads in newspapers and radio during 1890-1930....   [tags: Advertising, Newspaper, Mass media, Printing]

Better Essays
1227 words (3.5 pages)

Essay on Internet Advertising (Web Advertising)

- Web Advertising It is questionable whether advertising on the Web is effective, researchers say. According to Natia Enligh and Michael Pierce, authors of “Advertising on the Web,” the Web has the ability to deliver a flow of information. “For advertisers especially, the Web has enormous potential, mainly because of its vast size and global reach. Today marketers and advertisers are wondering just how they can use the Web to have the greatest impact on consumers.” Advertising on the Web is effective because it offers an extensive amount of information and is interactive....   [tags: BTEC Business Marketing GCSE Coursework]

Free Essays
1060 words (3 pages)

Evaluating the Effectiveness of a Selected Organization's Marketing Campaign

- ... The current trend suggests that an audience are more interested in the sourcing of their food and the ingredients involved. I would suggest that Pizza Hut make campaigns about using natural and locally sourced ingredients in order to further raise their brand capabilities. Personal Selling Personal selling is often a 1-1 personal interaction with a member of the sales team. In all of Pizza Hut’s restaurants, members of staff are there to encourage the average consumer to spend more money; this is often achieved by asking a series of questions I.e....   [tags: pizza hut´s campaign, advertisements]

Better Essays
1278 words (3.7 pages)

Essay on The New Trend in Advertising

- The New Trend in Advertising Advertising may have finally found the only medium that can reach the right person with the right message at the right time. What is this groundbreaking medium. As a relatively young medium that’s shaking up the advertising world, the Internet is now considered a way to advertise to mass markets. According to Business Week’s article ”The Online Ad Surge,” online advertising only accounts for 4.3% of advertising in the United States, yet the Internet accounts for more than 14% of the country’s media time....   [tags: Free Essays Online]

Free Essays
1164 words (3.3 pages)

Rhetoric And Language Effectiveness Of The British Dictionary 's Number One Definition Of Rhetoric

- The British Dictionary’s number one definition of rhetoric is “the study of the technique using language effectively”. (Collins) Interestingly, an American version defines it as, “(in writing or speech) the undue use of exaggeration or display; bombast.” (Random House) or “language that is intended to influence people and that may not be honest or reasonable” (Merriam Webster) It seems that American’s exaggerate and fib more often, and the British apparently are more concerned with language effectiveness....   [tags: Rhetoric, Emotion, Ethos, Persuasion]

Better Essays
765 words (2.2 pages)

Target Customers And Influence On Consumer Behavior Essay

- Advertiser’s primary objective is to reach Prospective customers and influence their awareness, attitudes and buying behavior. They spend a lot of money to keep individuals (markets) Interested in their products. To succeed, they need to understand what makes potential customers behave the way they do. The advertisers Goals is to get enough relevant market data to develop accurate profiles of buyers-to-find the common group (and symbols) for communications this involves the study of consumers behavior: The mental and emotional processes and the Physical activities of people who purchase and Use goods and services to satisfy particular needs And wants (Arens, 1996)....   [tags: Marketing, Advertising, Psychology, Emotion]

Better Essays
1017 words (2.9 pages)

Effectiveness Of Uniform Advertising Strategy Essay

- According to above figure of Samsung and Apple, Apple use uniform strategy at all markets and only spends less than 1/4 what Samsung spent on advertisement, but highly net profit, strong brand equity and brand identity than Samsung. Obviously, using uniform advertising strategy can create more profit and save large amount of cost than non-uniform advertising strategy. Based on the above evidence, uniform advertising strategy indeed can lead global brands to representing consistent brand image and saving cost as well as creating brand value....   [tags: Brand, Advertising, Graphic design]

Better Essays
1297 words (3.7 pages)

The Effectiveness of a Celebrity Spokesperson in Advertising Essay

- Many marketing companies have realized the importance of celebrity’s endorsement as a marketing communication tool. Corporations hire celebrities because they are individuals with “Celebrity Equality”. The awareness and association celebrities portray to consumer firm’s hope this branding transfer to the product they are selling. When corporations endorse a celebrity, they are taking on the possibility and risk of that the spokesperson may become involved in events that can have deleterious effects on the company and the product, they are advertising....   [tags: Advertising]

Better Essays
2071 words (5.9 pages)

Marketing Channels And The Modern Channels Essay

- Marketing is among the most important things companies need to take care of and it can be among the costliest processes. In this guide, we’ll look at the different marketing channels and compare the traditional with the modern channels. You’ll learn about some of the most common marketing tactics and the different ways to use them. Marketing channels in a nutshell Before we examine the different marketing channels in detail, it’s auspicious to brush up on the definitions. Marketing is essentially the process, which is used for highlighting a specific content to potential customers in order to convert them from potential customers to paying customers....   [tags: Marketing, Advertising, Customer service, Sales]

Better Essays
1105 words (3.2 pages)