The Importance Of Negotiation

To many people, the word sounds familiar, yet confusing so I have decided to explicate further. "Negotiate" comes from the Latin “negotiatus,” which happens to be the past participle of “negotiari,” meaning – “to carry on business”. This original meaning is critical to understand because the goal of negotiating is to continue doing business by conferring with another to arrive at an agreement (Cardone). Negotiation does not mean lowering the price of your product so you can reach a sales agreement with your client because a lower price does not make for a better deal; it only makes for less margin for you and your company. Your goal is to come to an agreement about a proposal, and the way to do this is to build value in your offer. The solution to your product or service offers is the focal point of negotiations, not the price (Cardone). Effective sales and negotiation techniques blend talking to the right people and listening very meticulously to find out what your clients want to buy, and why they want to buy it. Once you 've got both those elements, you can close the deal to mutual benefit – Those were the words of the international sales

Eddie painstakingly spoke in details about those techniques and about his experiences with them as a buyer of cars, and as a car dealer. He said that one of the techniques that customers and buyers alike use the most is emotional outburst. He spoke at length about one of his negotiating sessions where the room was filled with mixed signals. Everybody in the room was invested in their personal agendas and selfish emotions.

“In such a situation, it will be in your best interest to remain calm, cool, and collected, because crying, getting angry, calling names and blowing off steam may make you feel good, but such behavior will not benefit you while negotiating – Eddie